11 Best CRM Software and Tools in 2025

In the age of globalization where the reach of the companies is not limited to the geographical boundaries be it domestic or international, it is but obvious that the customers will be widespread and the traditional outlook of customer relationship has taken a 360° turn and in the new era of digitalization and artificial intelligence, it has been made possible that you keep in touch with the requirements of your customers and the market by managing your database with various software and tools.

What is a CRM Software?

Customer Relationship Management is a software system that enables the user to keep a tab of the customer history and database while interacting and communicating with them.

Customer service and entrustment are one of the primary aspects of all the companies, however, with the vast range of customer diversity the management of data can be a hassle hence, CRM also provides a branch of service to stay updated and in contact with the needs of the customers and solving them in real-time.

CRM plays a pivotal role in collecting, organizing, and managing customer data for an enhanced customer experience and lead generation for the upcoming marketing campaigns and hence can prove a very vital tool for the sales and marketing teams of an organization.

What are the benefits of CRM software?

The main objective that CRM tends to mend and manage is, as the abbreviation suggests, customer relationship and understanding with the company.

It’s a portal that enables the company associates to analyse problems and conduct background research on the purchase history, behaviour, and the dynamic demands of the customers and as a conclusion manage them at the center of one forum through software or tool.
When you have plenty of databases on not just one aspect but many others it is difficult to analyse and summarize the content to understand and benefit from it. CRM provides data in all kinds of metrics and visuals to break down the information and create a pathway for the sales and marketing process.
CRM is a significant tool for the sales and marketing team of a company as they can keep a track of the new trends and convert them into a sales process or leads for the company. The data is centralized and hence, benefits all including the customers and the employees.

How to choose the right CRM software?

CRM systems are made to help you achieve your goals and in order to choose the best CRM software, you need to identify your objective for your company some of them being;

Building connectivity among the teams in the company.
Generating leads and processes.
Managing database of customers and tracking performances of employees.
The system should be easy to access and user-friendly while having the mobility of access aka. Web-based.
The contextualization of data in various forms while being adequate in its nature.

With the distinct range of alternatives in software and tools, it is difficult to find the best option for you but with an agenda in mind of which features to look for, you can pindown to your top picks.

Now that we’ve discussed the primary understanding of what CRM stands for we bring you the 11 Best CRM Softwares and Tools in 2025 that can help you optimize your customer satisfaction.

Our Top Picks

- Customizable templates for management of database
- ROI Customer Tracking and
- Real-Time data
- Inventory and Campaign Management
Activate Deal
- 200+ Workflows and workflow management
- Project and Task planning, editing and tracking
- IT operations that enhance the services.
- Assistance in HR and Recruitment
Activate Deal
- Automation of administrative tasks
- Track Communication and Contact Management
- Sales forecasting and Campaign Management
- Customizable Templates for sales processes
Activate Deal

Best CRM Softwares and Tools in 2025

Keap – Best for Small Businesses
Monday.com – Best Overall
Pipedrive – Best Value for Service
Hubspot – Best Free Option
Freshsales – Best Insights
ZenDesk – Best Contact Database
Freshworks – Best Marketing Automations
Apptivo – Best E-Commerce Forum
Nimble – Best Customization
SugarCRM – Best Sales Automation
Microsoft Dynamics – Best Supply and Client Management

#1. Keap

Keap is a CRM system that assists its user in acquiring data, generating sales opportunities, establishing a workflow, and managing communication and contact all under the same umbrella. Keap as a CRM aims at making tracking and task management a simpler work process for small businesses and freelancers.

Key Features

Sales and Marketing Automation – Keap provides the users the ease of creating sales pipelines and generating leads which will eventually make a great deal for the company and with the software, the management of payment, and communication can be easily established.
CRM – Keap plays the role of an intermediary between the customer and the company and provides a forum where both of them can interact and communicate.
A/B Testing – Keap follows the ideology of A/B testing where a problem or solution is seen from two different perspectives for a better understanding of the topic.
Real-Time Data – Customer tracking is as difficult with widespread consumers but Keap does not just provide ROI Tracking but also real-time data for a smooth workflow.

Pros

Customer service support and analytics
Contact and communication management
Lead generation, distribution and management
Real-Time Data Acquisition

Cons

Limited to Small businesses and Start-ups
No availability of multi-currency
Lack of opportunity and performance management

Pricing

TryKeap

#2. Monday.com

Monday.com is CRM software that focuses its features on customer and company database management, team collaboration for projects, optimizing sales processes and automating marketing pipelines.

Key Features

Workflow Management – Monday.com offers 200+ workflow routines to choose from and to create an efficient and accessible work system.
Project and Task Management – As Monday.com provides team collaborations and interaction it provides an interface that can help the users keep a track of their tasks in terms of planning, editing, and reviewing.
HR and Recruitment – Monday.com also aids in recruitments and onboarding activities for the companies to have access to a better workflow chain.
Inventory Management – Monday.com assists enterprises in keeping track and staying ahead in the supply chain through giving access to inventory management where the company authorities can manage and track the products according to their mobility.

Pros

Competitive analysis for the companies
Complaint monitoring and solution crafting
Audio and video support with a visualization model
Web-based software for easy mobility of the user and data

Cons

Lack of multi-channel marketing
No assistance of Ad Hoc Reporting i.e. creating a report using AI for an as-needed basis

Pricing

TryMonday.com

#3. Pipedrive

Where the previous two software were focusing on team collaboration and task management, Pipedrive, along with the mentioned, focuses on sales pipeline, lead generation and giving priority to the details regarding the best deals for the companies.

Key Features

Pipeline Reporting and Management – As the name suggests, Pipedrive majorly focuses on the sales pipeline and the leads that are generated from the same to create opportunities and an efficient workflow for the company by eliminating the repetitive tasks.
Real-Time Customer Service – Pipedrive offers the service for a query by the customer through an artificial intelligence program that can answer immediately rather than the customer waiting for 2 days to get a reply.
Sales Forecasting – Sales forecasting is depicted in customizable reports and can be worked on interactive dashboards for a better understanding and for finding a solution.
Data Collection – Pipedrive adapts both online and offline modes of form submissions for data collection to have data from different demographics and to conceive different perspectives.

Pros

Autoresponders and pre-configured bots for customer support
Multi-channel communication and data collection
Predictive analytics and pipeline management
Survey and poll management with text analysis

Cons

Less significance to task tracking and training management
Not a stable integration with social media

Pricing

TryPipedrive

#4. Hubspot CRM

Hubspot offers the services of sales CRM, CMS (Content Management System), marketing automation software, customer care, and operations software all at one place.

Key Features

Task Management – Hubspot helps in the task and project tracking, scheduling, and management for better workflow.
Marketing Campaigns – Hubspot provides a range of services for marketing campaigns in regard to analytics, planning, tracking, and management.
Sales Pipeline – HubSpot helps the user to generate leads through various sales pipelines such as email, interactive audio, video chatting, etc and is also integrated with social media platforms.
Customer Service – Hubspot, under the vast range of services it provides one of the major elements is the customer service attribute that helps in building a connection with the consumers through chatbots, real-time solutions, among others.

Pros

Categorisation of data and client management
Customizable templates for workflows and inbound systems
Document storage and management
Sales forecasting and leads capture

Cons

Difficulty in data import and export
No accessibility for collaboration tools.

Pricing

TryHubspot CRM

#5. Freshsales

Freshsales is a CRM and salesforce automation system that helps build a communicative and interactive bond not only with the customers and their requirements but also among the sales and marketing teams of the company.

Key Features

Sales and Marketing Automation – Freshsales aids in aligning a better user experience for the sales and the marketing teams of the company for an efficient workflow.
AI Setup – Freshsales provides the services of data collection, tracking, and consumption through the AI capabilities of visualization in insights, prediction, and management.
Customer Interaction – As a CRM system, Freshsales aims at engaging the customers by building a communication forum where they can share their experiences and queries.
Sales Monitoring – Freshsales with sales automation also provides the management, generation, and tracking of leads, monitoring the sales activities and prediction stored.

Pros

A/B Testing for different perspectives
API integrations for easy sharing and recording of data
Analytics and ROI Tracking of customer needs
Performance tracking and management

Cons

Lack of business process control
No forecasting or budgeting of sales

Pricing

TryFreshsales

#6. ZenDesk

ZenDesk is software that provides a range of services in customer support and communication, sales, and marketing workflows. With the powerful packing of services, ZenDesk is flexible and efficient software for your company.

Key Features

Customer Support – ZenDesk provides the ticketing software where the customers can generate a ticket or a query for their said problem and as the solution, the company interacts with them through a live audio session or through email.
Communication Management – Where the queries are registered in huge numbers, ZenDesk provides a managing system for the collected database by monitoring, logging, recording, and reporting the acquired information.
Sales Forecasting – ZenDesk aids at managing the sales input and predictions for the company for better lead generation and distribution.
Geotargeting – ZenDesk provides the geotargeting method of customer satisfaction and market where the delivery of the content is based on the users’ and consumers’ geolocation.

Pros

360-degree feedback
Collaboration Tools for internal workflow
Campaign tracking and management
Community centre and management

Cons

No specific tool for a new contact database
Lack of employee management and tracking

Pricing

TryZendesk

#7. Freshworks

Freshworks, just as others, is a SaaS (Software as a Service) software that helps in customer support, sales and marketing management, service management and HR and recruiting services through an Omni commerce channel.

Key Features

Analytics – Freshworks aims at providing the best user experience for any and everyone where the data collection and summarization is accessible and readable by all.
Neo Admin Center – Freshworks offers security management that is transparent and agile for protecting the user and consumer data no matter what the size of the business.
Collaboration – For seamless workflow, Freshworks provides a variety of tools that can enhance the productivity of the users by using integrated platforms, ticket routing services, and sales deals from anywhere around the globe.
Communication APIs – Freshworks integrates with various communication platforms such as Google's messages, Apple Messages, and WhatsApp where the consumer can easily use their preferred mode of interaction without any hassle.

Pros

Neo Admin Centre for security and transparency of user and customer data.
Collaboration tools with API integration for proficiency in work systems.
Customer activity tracking and management with interactive dashboard.
Behavioral analytics and tracking

Cons

Lack of channel and client management
No facility to customize the dashboard.

Pricing

TryFreshworks

#8. Apptivo

Apptivo is cloud software that aims at enhancing the productivity of the company by providing services such as CRM tools, help desk for customer interaction, marketing, and sales reports on a unified platform.

Key Features

Lead Generation and Conversion – Apptivo under its CRM services give the user an efficient workflow for generating leads and converting them into potential consumers.
Contact Center – As a customer satisfaction solution, Apptivo provides a call center platform that is customizable according to the need of the user and where customers can experience the instant messaging solution for all their queries.
Procurement and Distribution Management – Apptivo provides streamlined services for the user to track, plan and organize the inventory and supply chain through a unified forum.
E-Commerce – Apptivo provides the facility of online product selling for start-ups, small businesses, and freelancers which can provide them a pathway for a new start and a place in the industry.

Pros

Contact and client management with an activity dashboard
Easy data import and export
Customizable email templates and email marketing
Internal chat integration

Cons

No facilities for analytics or ROI tracking
No account or appointment management
Customer activity tracking and management is not available

Pricing

TryApptivo

#9. Nimble

Nimble is customer relationship-focused CRM software that aids the services of user-friendly interface, data collection, organizing, and marketing automation and also provides integration to social media platforms and communication forums such as Gmail and Outlook.

Key Features

Interactive Interface – Nimble offers a user-friendly experience and helps in providing a customizable work system to your suiting
Contact and Data Management – Nimble explores the various services for procuring data from the consumers and managing, organizing, and predicting leads from the collection.
Marketing and Outreach – Through consumer segmentation and email tracking, Nimble offers various ways to interact with customers.
Pipelines and Reporting – Nimble offers the customization of sales pipelines and reporting for better user experience and understanding.

Pros

API accounting integration
Client portal and contact database
Electronic payments and dues management
Sales and marketing reporting and statistics

Cons

Ticketing or Ticket routing is not available
No document storage and content management

Pricing

TryNimble

#10. Sugar CRM

SugarCRM offers the users an integrated work system platform where they can gain customer information, analyse, record, store, and convert the potential customers into real ones and the existing customers are provided with hassle-free interactive mediums.

Key Features

Sales Automation – SugarCRM can provide the user with the elements of sales processes such as managing and tracking leads and opportunities, forecasting sales revenue, keep updated with the performances, among others.
Marketing Automation – SugarCRM helps in planning, tracking, scheduling, and managing marketing campaigns all through a unified platform.
Customer Support – Contact management, data collection and storage, communication management, and tracking are a few services that SugarCRM has to offer to its users.
Integration – With SugarCRM, it is easy to switch and share reports and data as it is integrated with various other communication platforms.

Pros

Demographic data collection
API integration with communication tools
Data import and export for easy exchange of information
Email response control and marketing

Cons

No collaboration tools for the internal teams
Lack of channel and content management

Pricing

TrySugar CRM

#11. Microsoft Dynamics

Microsoft Dynamics is a CRM tool that allows the user to have a better idea about the queries and management of customer services while also focusing on the sales and marketing automation for the company.

Key Features

Customer Communication – Microsoft Dynamics helps in automating the prospects and conversion of leads for the users while aiding retention and loyalty. The customer data insights aim at predicting the cu=onsumers needs and coming up with a solution for better relationship status.
Supply Chain Management – Microsoft Dynamics helps in tracking, organizing, and managing the product inventory and provides an insightful report for the same.
Sales Tracking – Once the data is acquired, Microsoft Dynamics helps in creating a workflow that can monitor sales deals, forecast the estimated revenue, and plan, track and organize the sales management.
Marketing Automation – Microsoft Dynamics assists in creating, scheduling, reporting, and managing marketing campaigns for the company’s outreach.

Pros

API accounting integrations
Cash and financial management
Budgeting and inventory management
Project time tracking, planning, organizing and management

Cons

Lack of qualitative and quantitative analysis
No utilization report or visual analysis for the revenue

Pricing

TryMicrosoft Dynamics

Comparison & Analysis of Best CRM Software

Software/Tool	Key Benefit
Keap	ROI Tracking with Real-Time Data Acquisition
Monday.com	Over 200+ workflows that help in project and task management
Pipedrive	Collection of data is performed in the modes online and offline giving a better database
Hubspot	Provides all the fundamental and core benefits of CRM tools in a free plan
Freshsales	AI set-up for visualized insights and prediction of the sales
ZenDesk	Provides the assistance of geotargeting to achieve information from the customers and market through their geolocation
Freshworks	Neo Admin Centre for the security and transparency of the user and customer data
Apptivo	Provides start-ups, small businesses, and freelancers with an E-commerce market to sell their product
Nimble	User-Friendly Interface that enables anyone to start an analysis
SugarCRM	An extensive range of tools for sales automation
Microsoft Dynamics	Vast cataloging of features, integrations, and automation

Final Verdict: Top CRM Softwares available in the Market

Having explored the various CRMs currently available in the market and comparing their features, it is a difficult task to choose a winner as each software and tool brings something new to the table and hence, to decide our ultimate power package of CRM attributes, we will judge them on the basis of;

How does the software collect, store and report the data acquired from the consumers?
What are the services provided for sales and marketing teams to collaborate efficiently?
Which are the different integrations that can help in sharing and recording reports offered by the software?

The ultimate CRM value package is Monday.com as it qualifies all the criteria and helps the companies to bring out the best in their customer satisfaction service.

Check this: 12 Best Autoresponder For Affiliate Marketing

FAQs

What is the best way to manage your relationship with customers?

A company should make an effort to have a communication system that is easy to understand, allocate, and is responsive. This will in return result as a reflection on the goodwill of the company as a whole and will increase the rate of customer retention and loyalty.

What does a CRM system do?

Customer Relationship Management is a software system that enables the user to keep a tab of the customer history and database while interacting and communicating with them and also performing predictive analysis for the same.

Should I consider a free CRM?

The choice of a CRM plan, be it paid or free, totally co-relates to the size of your organization and the features of your business database. So yes, you should consider a free plan if it satisfies your criteria.

What are the disadvantages of CRM?

The drawbacks of CRM software relate to the high pricing, the difficulty of training the employees about the features and interface, the risk of data and contacts being leaked or misused in third-party integrations.

How much does a CRM system cost?

The pricing of a CRM software or tool can range from the most affordable plans starting at an average of $12/month to the most advanced and expensive plans costing $300/month or per user.

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11 Best CRM Software and Tools in 2025 | (Compared and Reviewed)

What is a CRM Software?

What are the benefits of CRM software?

How to choose the right CRM software?