Webinars are everywhere these days. I’ve attended several—some for work, some to learn something new from home.
More businesses are using webinars to share ideas, train teams, and reach customers.
The numbers behind this trend are pretty interesting. So, let’s take a look at some key webinar statistics to see what’s really going on.
Webinar in Digital Marketing
Digital marketing is a type of marketing where businesses use online tools, websites, and social media to connect with potential customers, get leads, and boost sales.
According to Statista, in 2022, around 5 billion people used the internet every day, and about 4.6 billion were active on social media.
This clearly shows where most people spend their time—online and on social media. So, using old-school methods like billboard ads doesn’t work as well anymore.
To reach online audiences, marketers often use things like:
- Blog articles
- Videos
- Online ads
- Social media posts
- E-books
- Email marketing
But here's the thing: there’s tough competition out there. So, if you want your brand to stand out and build lasting relationships with your audience, you need a smarter approach.
One powerful method is hosting webinars. Research backs this up:
- 79% of people say video content influences their buying decisions.
- 62% of B2B buyers prefer watching a webinar before making a purchase.
Webinar as a Tool in Digital Content Marketing Strategy?
Building long-term relationships with customers is a top priority for any business. But earning their trust doesn’t happen overnight.
To do that, you need a smart strategy that truly helps and educates your audience.
Traditional methods like blog posts or short social media updates aren’t always enough to deliver deep value.
That’s where webinars come in. Webinars are one of the best ways to share:
- Valuable insights
- Expert advice
- Real-world experiences
- Proven strategies
Instead of just selling, webinars focus on educating and connecting with your audience.
This approach helps businesses increase engagement and build strong brand trust.
Webinars have been around for a while, but since the COVID-19 pandemic, they’ve become a must-have tool in digital marketing.
Recent stats show just how effective they are:
- 83% of marketers say webinars help them reach wider audiences
- 58% of B2B marketers use webinars for promotion and lead generation
- Webinars have an average attendee engagement rate of over 40%, much higher than other forms of content
So, if you want to stand out and connect with your customers in a meaningful way, webinars are a powerful option in today’s marketing playbook.
Webinar Statistics, Facts, and Trends for Marketers in 2025
- The global webinar and webcast market continues to grow steadily. In 2015, it was valued at $547 million, and it's projected to reach $800 million by 2025, growing at a compound annual growth rate (CAGR) of 7.6%. This shows how webinars have become a critical part of business communication and marketing. (Source: Thrivemyway)
- Around 95% of marketers now consider webinars an essential component of their overall marketing strategy. This shows that the majority of brands, especially in the B2B space, have adopted webinars as a core part of their content and lead-generation efforts. (Source: Outgrow)
- 73% of B2B marketers and sales professionals agree that webinars are the most effective channel for generating high-quality leads, beating out other content forms like eBooks, blogs, and case studies. (Source: Outgrow)
- Professionals are also becoming more comfortable with webinars as a learning and engagement tool—over 50% of B2B audiences now engage with webinars weekly, proving their effectiveness in ongoing education and brand interaction. (Source: Outgrow)
Webinar Cost & Revenue Statistics
- Hosting a single, well-executed webinar can generate anywhere between 500 to 1,000 qualified leads, which makes webinars one of the highest ROI tools available for digital marketers. (Source: Thrivemyway)
- Many marketing experts agree that webinars offer a much lower cost-per-lead compared to other marketing strategies like paid ads or trade shows. This makes them especially attractive to businesses with lean budgets.(Source: Thrivemyway)
Webinar Engagement Statistics
- The best days to host webinars are mid-week; Tuesday, Wednesday, and Thursday are ideal, with Thursday being the most preferred by both attendees and hosts. In fact, Thursday accounts for 19% of the total webinar attendance.
- 33% of webinar sign-ups happen on the day of the event, which emphasizes the importance of promoting right up to the last moment and sending reminder emails to maximize participation.
- Webinars that include interactive elements such as Q&A sessions, live polls, downloadable resources, and surveys significantly boost user engagement and increase attendee satisfaction.
Webinar Creator Statistics
- A majority of active marketers, 57%, run up to 50 webinars annually, showcasing just how central webinars have become as part of long-term digital strategies. (Source: Outgrow)
- The average length of a webinar is between 39 and 60 minutes, which strikes a good balance between offering value and maintaining the attention span of a digital audience. (Source: Thrivemyway)
Webinar Attendee Statistics
- On average, 40% to 50% of people who register for a webinar actually attend the live session, which is considered a healthy attendance rate in the digital marketing space. (Source: Thrivemyway)
- Webinars are highly influential in the buyer journey—62% of attendees request a product demo after participating in a webinar, proving their value in moving leads down the funnel.
(Source: Outgrow)
Webinar Promotion & Social Media Statistics
- Email marketing continues to be the most effective channel for promoting webinars; 73% of all webinar registrations come directly through email invitations and reminders. (Source: Thrivemyway)
- Social media platforms like LinkedIn, Facebook, and Twitter contribute to 15% of webinar registrations, while company blogs and websites contribute another 15%, making them important secondary promotion channels. (Source: Thrivemyway)
- The best time to send promotional emails for webinars is between 8:00 a.m. and 12:00 p.m., when users are most likely to check and respond to their inboxes. (Source: GoToWebinar)
Webinars for Business & Branding
- By 2022, more than 80% of businesses were regularly using webinars, with 60% of brands saying webinars helped move audiences through the full customer lifecycle, from awareness to retention. (Source: FindStack, Thrivemyway)
- About 31% of brands use webinars specifically for customer training and onboarding, while 29% use them for lead generation and demand generation strategies. (Source: Thrivemyway)
Webinar Content & Format Statistics
- 61% of marketers now use webinars as part of their content marketing strategy, especially for educational purposes like online training, product demos, and industry insights. (Source: GoToWebinar)
- Webinars with live video content get an average viewer rating of 7.8 out of 10, compared to lower scores for non-video webinars. Visual engagement is key to retaining attention. (Source: Thrivemyway)
- Longer webinars, especially those lasting 90 minutes, tend to get 4.6 times more registrations compared to shorter sessions. People are willing to invest more time if they see value. (Source: OptinMonster)
Webinar Platform & Equipment Statistics
- In terms of browsers, Microsoft Edge/Explorer is used by 43% of users, while Google Chrome accounts for 39%, making browser compatibility a key consideration when choosing webinar platforms. (Source: FindStack)
- Most professional webinar hosts recommend investing in a good microphone, lighting, and a high-resolution webcam, with basic setups costing around $400 to $600. (Source: Thrivemyway)
- Windows devices are the most used among webinar attendees, accounting for about 80% of all users. Mac and iOS devices follow behind. (Source: FindStack)
Global Webinar Market Overview
- Market Growth: The global webinar and virtual events market is projected to reach approximately $4.4 billion by 2025, up from $1.57 billion in 2020, reflecting a compound annual growth rate (CAGR) of 23%.
- Regional Revenue Distribution: In 2025, North America is expected to account for 77% of global webinar revenue, highlighting its dominant role in the webinar industry.
Webinar Participation by Country
While specific attendee numbers can vary, certain countries have consistently shown high engagement with webinars:
- United States: Leading in webinar attendance, the U.S. hosts numerous webinars across various industries.
- India: Ranking second, India has a growing webinar audience that participates significantly in educational and professional development webinars.
- Brazil: Brazil also contributes notably to global webinar attendance, with a strong interest in technology and business-related webinars.
In regions like Africa, webinars have gained popularity, with 26% of participants engaging in such online events, making it the most popular region for webinars, followed by Asia.
Popular Webinar Platforms in 2025
Selecting the right platform is crucial for hosting successful webinars. Here are some of the top platforms favored by businesses and educators:
- Livestorm: Offers comprehensive features to engage attendees effectively.
- WebinarJam: Known for its user-friendly interface, it's ideal for product presentations and sales webinars.
- EverWebinar: Allows automated webinars with minimal setup, accessible directly through browsers.
- Demio: Provides both live and on-demand webinar options, catering to diverse audience needs.
- EasyWebinar: Simplifies the process of hosting live and automated webinars with its intuitive design.
- WebinarNinja: Supports various formats, including live, automated, and series webinars, enhancing flexibility.
- GoToWebinar: A robust platform suitable for large-scale webinars, offering extensive features for engagement and analytics.
- LiveWebinar: A cloud-based solution providing screen sharing, video streaming, and social media broadcasting capabilities.
- BlueJeans: Known for high-quality streaming, it integrates seamlessly with platforms like Facebook Live and YouTube Live.
Free Webinar Platforms
For those seeking cost-effective solutions, several free platforms are available:
- Zoom: Zoom is Popular for its ease of use and is suitable for both small meetings and large webinars.
- Google Hangouts: This integrates well with other Google services and is ideal for informal webinars and discussions.
- YouTube Live: Allows broadcasting to a wide audience, with features supporting interactive sessions.
- Facebook Live: Enables real-time streaming to your Facebook audience, facilitating direct engagement.
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- Essential Instagram Statistics Marketers Should Know
Conclusion
Webinar marketing is a proven method to boost brand awareness while educating and engaging your audience, if done correctly.
50% of digital marketers now use webinars to drive quick sales. It's not just large companies—solopreneurs are also adopting this powerful content marketing strategy.
The facts, trends, and reports shared here will give you a clear understanding of the current state of webinars.
If you have any questions, feel free to comment below. Our team is here to answer and guide you promptly.
