Top 100+ Email Marketing Statistics & Facts You Should Know In 2025

Thinking about using email to grow your business or connect with people in 2025? Or just curious about how email marketing works? We've got you covered!

At Sixth City Marketing, we've gathered over 100 up-to-date email marketing statistics for this year. These insights show how emails are more than just messages—they’re key to building relationships, boosting sales, and having fun online!

Emails are here to stay, offering a personal and simple way for businesses to connect. With tools like AI and creative visuals, email marketing is more exciting than ever.

Grab a snack, and let’s dive into these email marketing stats to help you become an email pro!

Why Are Emails Still Awesome in 2025?

Picture this: you send a quick note to a friend, and they reply right away. That’s what email marketing feels like in 2025—it’s fast, friendly, and works like magic. It’s not just about selling things; it’s about making people smile, sharing cool deals, or saying “welcome” to new fans.

With billions of people checking their inboxes every day, emails are a big deal for anyone, whether you’re a small shop owner, a blogger, or just someone with a cool idea.

Here’s the new twist: emails are like your personal cheerleader in 2025. They don’t just shout about products; they tell stories, spark ideas, and even help you dream bigger. Smart tools make them super easy to send, and little tweaks (like adding your name!) make people want to open them. Let’s see the numbers that prove why emails rule!

100+ Simple Email Marketing Statistics for 2025

We’ve got the newest statistics & facts straight from places like Statista, HubSpot, Backlinko, and more—updated for March 2025. Plus, we’ve sprinkled in some brand-new surprises to keep it fun!

Everyday Email Statistics & Facts

What’s Happening	Number	What It Means
People Using Email (2025)	4.6 billion	Almost half the world uses email—huge crowd!
Emails Sent Daily (2025)	376 billion	Tons of messages flying around every day!
Checking Email	15 times/day	People peek at their inbox all the time!
Free vs. Paid Users	1.07M free, 117K paid	Most try it free, but many pay for extras!

• By 2026, expect 4.73 billion email users—more friends to reach! (Statista)
• Pros check email every 37 minutes—about 15 times a day! (Harvard Business Review)
• In 2024, 361 billion emails went out daily—2025’s even bigger at 376 billion! (Oberlo)
• 99% of people check email daily—some even 20 times! (HubSpot)
• Millennials (98%) and Gen X love email more than anyone else. (Statista)
• People spend 2.5 hours a day on email—plenty of time to see your message! (Statista)
• 37% have two email accounts—work and fun, maybe? (Statista)
• 78% check email before work; 11% do it right when they wake up! (Sleep Advisor)
• 51% say email’s the easiest way for companies to chat with them. (SmarterHQ)
• 4.6 billion email users in 2025—almost 4.8 billion by 2027! (OptinMonster)
• 79% of Millennials and 57% of Gen Z like brand emails—young folks are in! (Statista)

Money & Success Facts & Statistics

What’s Happening	Number	What It Means
Money Back (ROI)	$40 per $1	Spend $1, get $40—crazy good deal!
Auto Emails Boost	320% more cash	Smart emails make way more money!
Click Rate (All Emails)	3.25%	People click links in emails a lot!
Open Rate (Newsletters)	40.08%	Newsletters get tons of opens!

• Email marketing gives back 4,200%—that’s $42 for every $1 you spend! (Luisa Zhou)
• Spend $1, get $40 back—super solid return! (Omnisend)
• 60% buy stuff after seeing a promo email—people love deals! (OptinMonster)
• Auto emails make 320% more money than regular ones—set it and forget it! (Campaign Monitor)
• 51% of pros say splitting email lists (segmenting) works best. (Instapage)
• Testing emails bumps up your money—smart move! (HubSpot)
• 63% of businesses cut emails if people don’t respond—keeps it fresh! (Databox)
• Only 0.1% unsubscribe—people stick around! (Campaign Monitor)
• Top tricks: split lists (78%), personalize (72%), auto-send (71%). (HubSpot)
• 87% of brands say emails help them win—big time! (HubSpot)
• Emails with pics of offers get 10% more opens—pretty pays off! (HubSpot)
• Gmail (27.8%) and iPhone (27.6%) are top email apps—know your crowd! (Litmus)
• Personal emails boost cash by 760%—say their name! (Techjury)
• 59% of Americans think most emails are junk—make yours stand out! (Edison Mail)
• Emails about hobbies, government, or arts get opened most—fun stuff wins! (MailChimp)
• Average ROI is $36 per $1—steady cash! (HubSpot)
• 95% of pros say email hits their goals—reliable helper! (HubSpot)
• Spend $100 or less monthly, get $21+ back per $1—tops all digital tricks! (UpCity)
• Click rate across all emails: 3.25%—above that, you’re rocking it! (GetResponse)
• Newsletters: 3.84% clicks; triggered emails: 5.02%—action emails rule! (GetResponse)
• Open rates: newsletters (40.08%), triggered (45.38%)—people love these! (GetResponse)
• Pic emails get 4.84% clicks; text-only get 1.64%—show, don’t just tell! (GetResponse)
• Canada had a 7.41% click rate in 2022—Northern Pros nailed it! (Statista)
• Sponsored emails get the best opens—teamwork works! (UpCity)
• 26% unsubscribe from too many emails; 21% say they’re boring—keep it cool! (MarketingSherpa)
• 59% ditch emails if they come too often—space it out! (The Manifest)
• Ecommerce auto emails converted 3% in 2022—shoppers love reminders! (Statista)
• 65% of B2C pros use email software—makes life easy! (Content Marketing Institute)
• 80% of B2C marketers nurture fans with email—keep them close! (Content Marketing Institute)

Subject Line Facts & Statistics

• 47% open emails based on the subject—first words matter! (OptinMonster)
• Short subjects (under 70 letters) get the most opens—keep it snappy! (Shopify)
• 69% mark emails as spam by the subject—don’t sound pushy! (OptinMonster)
• 42% check the sender first—who’s it from? (Mirabel’s Marketing Manager)
• Best subjects: offers, curiosity, personal touches—hook ‘em! (HubSpot)
• 45% use auto-tests (A/B) to find winners—try two and see! (Litmus)
• Emojis in subjects boost opens by 56%—😊 works! (Campaign Monitor)
• iPhone shows only 30 letters of subjects—keep it short! (Yola)
• Worldwide open rate: 27%—pretty solid! (GetResponse)
• 60% open emails on phones—mobile’s king! (Luisa Zhou)
• 49% want weekly promo emails—don’t overdo it! (Moosend)
• Fridays get 19% opens—weekend vibes help! (Moosend)
• 63% open emails with discounts—everyone loves a deal! (MediaPost)
• Welcome emails hit 50% opens—say hi right! (Act-On)
• Personal emails open at 22.63%—names win! (Influencer Marketing Hub)
• 75% say personal emails get more clicks—people feel special! (Instapage)
• 22% of emails get opened in the first hour—send at the right time! (GetResponse)
• Knowing the sender matters most—trust opens doors! (Mailjet)
• Two emails a month get better opens—less is more! (Techjury)
• Preheader text (a sneak peek) boosts opens to 44.67% vs. 39.28% without—add it! (GetResponse)

Phone Email Marketing Statistics & Facts

• 41% check email on phones, 39% on computers—phones are close! (HubSpot)
• 1 in 5 emails aren’t phone-friendly—big miss! (SuperOffice)
• 42% delete emails that don’t work on phones—fix it! (SaleCycle)
• Phone-friendly emails get 15% more clicks—worth it! (MailChimp)
• 55% of emails open on phones—huge number! (HubSpot)
• 27% of email addresses are phone-based—mobile’s everywhere! (MailChimp)
• 23% recheck emails on phones later—second chances matter! (Campaign Monitor)
• iPhone’s top phone app, Gmail’s second—big players! (Litmus Labs)
• 59% of Millennials check email on phones—young folks lead! (Wix)
• 73% of B2B pros say email is best for reaching out—phone helps! (G2)
• 50% delete bad phone emails—don’t lose them! (OptinMonster)

Best Times & Days, Facts & Statistics

• 21.2% of opens happen in the first hour—send smart! (Shopify)
• Tuesdays and Fridays are top days—people are ready! (OptinMonster)
• 35% like Tuesday emails—midweek wins! (Statista)
• Weekends are the worst—sleepy days! (OptinMonster)
• Best times: 8 a.m., 2 p.m., 5 p.m.—busy hours! (OptinMonster)
• But 5-6 p.m. can flop—dinner time’s tricky! (Moosend)
• 58% check email first thing—morning magic! (LinkedIn)
• Thursday’s the best day—sweet spot! (Moosend)
• Saturday’s the worst—party time, not email time! (Moosend)
• Holidays see more phone opens—festive scrolling! (Shopify)

Business-to-Business (B2B) Facts & Statistics

• 81% of B2B pros use email newsletters—top choice! (Content Marketing Institute)
• 67% of B2B folks use junk emails to dodge spam—sneaky! (HubSpot)
• New product emails get the most clicks—exciting news wins! (HubSpot)
• 77% of B2B buyers want email contact—personal touch! (Porch Group Media)86. B2B open rate: 15.1%—steady interest! (Moosend)
• B2B emails get 23% more clicks than B2C—business loves it! (Backlinko)
• Average open rate (Aug 2024): 32.55%—pretty good! (Constant Contact)
• 81% of B2B marketers love newsletters—reliable trick! (Wix)
• Phone-friendly B2B emails get 15% more clicks—mobile matters! (G2)
• 50% of B2B pros say email’s the best tool—beats social media! (eMarketer)
• Email’s #2 for B2B leads (32%)—strong player! (Sagefrog)

Fresh 2025 Surprises

AI emails boost clicks by 13% and cash by 41%—smart robots rock! (Wix)

Pic emails open at 30.27%—people love visuals! (Backlinko)

• 72% of pros say emails grew their audience—real results! (Hootsuite 2025)
• 20% use email for social media ideas—new crossover! (SocialPilot 2025)
• 85% of small shops say email’s their lifeline—little guys win big! (Backlinko 2025)
• 68% stick around after free trials—emails hook ‘em! (DemandSage 2025)
• 47% of teens check email daily—young crowd’s in! (Statista 2025)
• 70% watch email videos with sound—tunes matter! (Hootsuite 2025)
• 25% spy on rivals’ emails—sneaky and smart! (BloggingLift 2025)

A Fun New Twist: Emails Are Your Online Buddy

Here’s the cool angle: In 2025, emails aren’t just ads—they’re like a friend who pops in to say hi. They bring deals, tell stories, and even cheer you up with a funny emoji. With 4.6 billion people using email, it’s like the world’s biggest party—and you’re invited!

Think about it: a welcome email’s like a warm handshake (50% open it!). A deal email’s a high-five that saves you cash (63% open for discounts!). And with smart tools like AI (boosting clicks 13%), it’s like having a buddy who knows just what to say. Emails aren’t stuffy—they’re fun, personal, and here to help you shine online, whether you’re selling cookies or sharing blog posts.

How to Use These Facts Every Day?

You don’t need to be a tech wizard to rock email marketing! Here’s how these numbers help regular folks like us:

• Start Simple: Try a free tool—1.07 million people do! Send a “hi” email (50% open rate).
• Make It Fun: Add pics (30.27% opens) or emojis (56% boost)—people love it!
• Time It Right: Hit send on Tuesday or Friday at 8 a.m.—21.2% open fast!
• Be You: Use their name (22.63% opens) or a hobby they like—personal wins!

Tools like Measure Studio can show you what works—clicks, opens, sales—all in real time. I’ve used it to see which emails my pals love most. It’s like a little helper saying, “This one’s a hit!”

More Posts to Checkout:

• eLearning Statistics: Facts, Trends, Demographics
• Exciting Telegram Statistics for Community Owners
• Live Streaming Statistics: The Staggering Growth
• Affiliate Marketing Statistics You Should Know

Wrapping It Up: Email Marketing Statistics 2025

Emails in 2025 are huge—4.6 billion users, $40 back per $1 spent, and 376 billion sent daily! But it’s more than numbers—it’s about connecting. With tricks like pictures, personal notes, and smart timing, emails are your friendly way to chat, sell, or say hi. These 100+ facts are your guide to making it easy and fun.

Which one’s your favorite? Tell me below—I’d love to hear!