Helium 10 Review 2025: Still Best Amazon FBA Seller Tool ?

Looking for a real Helium 10 review? Here's the must-read verdict you need👇!

Yes, Helium 10 is still one of the best Amazon FBA seller tools out there.

As someone who’s been selling on Amazon for a while, I’ve tried a bunch of tools to grow my business. But I keep coming back to Helium 10.

It’s easy to use and packed with features that actually help, whether it’s finding the right products, doing keyword research, or tracking sales. What I like most is that everything I need is in one place, so I don’t have to jump between different tools.

In this Helium 10 review, I’ll share my personal experience and break down what makes it so useful for FBA sellers today. If you’re serious about selling on Amazon, this tool is worth a look.

Why Should One Go for Helium 10?

Helium 10 is a powerful tool that helps people sell products on Amazon more easily and successfully. It provides useful data and smart tools to find the best products, improve listings, track sales, and stay ahead of competitors.

Whether you're just starting or already selling, Helium 10 helps you make better decisions and grow your business.

With Helium 10, you can get:

• Product Ideas – Find popular products that have less competition.
• Keyword Suggestions – Discover the best words to use so more people find your product.
• Sales Tracking – Keep an eye on your profits and business performance.
• Competitor Info – See what other sellers are doing and how you can do better.
• Better Listings – Get expert tips to make your product pages more attractive and effective.

If you want to succeed on Amazon, Helium 10 gives you the right tools and data to make smart choices and grow faster.

Quick Overview of Helium 10

Helium 10 is an all-in-one software designed for Amazon sellers, helping them find profitable products, improve listings, and manage their business more efficiently. Whether you're just starting or looking to grow, Helium 10 makes selling on Amazon easier.

With over 2 million users, it’s a trusted tool known for its user-friendly design and powerful features. It also provides highly accurate sales estimates, 38.2% spot-on compared to competitors—helping sellers make smarter business decisions.

Helium 10 offers a range of tools, including product research to find top-selling items with low competition, keyword tools to improve search rankings, listing optimization to create better product pages, and sales analytics to track business performance.

Helium 10 Pros and Cons

Who Is Behind Helium 10?

Helium 10 was founded by Manny Coats and Guillermo Puyol to help Amazon sellers grow their businesses with powerful tools.

Over time, it became one of the most popular all-in-one platforms for FBA sellers.

In 2021, Assembly, a leading e-commerce software company, acquired Helium 10 to expand its reach and improve its features for online sellers worldwide.

How To Claim Your Helium 10 Discount Coupon Code?

Helium 10 is currently offering these awesome discounts:

✅ Get 20% OFF for your first 6 months. Use code HELIUM6M20 at checkout.
✅ Get 10% OFF every month for life – Use code HELIUM10 at checkout.

Start risk-free with a 7-day money-back guarantee and grow your Amazon business smarter!

Who Is Helium 10 Best For?

• Amazon sellers: Anyone selling products on Amazon, from beginners to experienced sellers.
• Small businesses: Sellers looking to grow their Amazon business with helpful tools.
• E-commerce entrepreneurs: People who want an all-in-one solution for product research, SEO, and tracking.
• Beginners: New sellers who need easy-to-follow tutorials and tools to get started.

Ease of Use

Helium 10 has many helpful tools, but it’s not the easiest to use at first. There are a lot of features, which can feel confusing, especially if you're new to selling on Amazon.

The dashboard takes some time to understand, and learning how each tool works needs practice.

The good thing is that Helium 10 offers tutorial videos, step-by-step guides, and webinars to help.

It might feel tricky in the beginning, but if you follow the tutorials and use it regularly, it gets much easier. With a little patience, you’ll get the hang of it and see great results!

Helium 10 Key Features

1. Product Research Tools

Finding a profitable product is the first step to success on Amazon, and Helium 10’s product research tools make this process much easier. These tools provide real sales data, demand trends, and competition insights so you can confidently choose the best products to sell.

• Black Box – This tool lets you search Amazon’s entire database to find high-demand, low-competition products. You can filter by price, sales volume, competition, and more to identify the best product opportunities quickly.
• Xray (Chrome Extension) – When browsing Amazon, Xray shows you real-time sales data, revenue estimates, and competition analysis for any product, helping you validate your product ideas instantly.
• Trendster – This tool helps you track seasonal trends to see if a product’s sales change throughout the year. This is useful for avoiding products that only sell well during certain months.

These tools eliminate guesswork and ensure that you choose products with real demand and profit potential.

2. Keyword Research Tools

Using the right keywords helps your product rank higher in Amazon’s search results. Helium 10 provides powerful keyword research tools that show you exactly what words customers use to search for products.

• Cerebro – This is a reverse ASIN lookup tool that lets you enter a competitor’s product and instantly see which keywords they are ranking for. This helps you discover high-performing keywords that you can use in your own listing.

• Magnet – This tool helps you find thousands of related keywords with high search volume. You can filter results to focus on low-competition, high-impact keywords to improve your listing’s visibility.

With these tools, you can optimize your listings with the best keywords, increase your rankings, and drive more organic traffic to your products.

3. Listing Optimization Tools

A well-optimized listing is essential to attracting more buyers and increasing sales. Helium 10 provides several listing optimization tools to help sellers create high-quality, keyword-rich listings.

• Scribbles – This tool helps you write and organize your product title, bullet points, and description, ensuring that you use all the important keywords without missing any.

• Frankenstein – This tool processes long lists of keywords, removes duplicates, and organizes them neatly. This ensures that your listing includes only the most relevant and high-impact keywords.
• Index Checker – This tool checks if Amazon has indexed your product for specific keywords, meaning it ensures your listing is actually searchable for the keywords you’re targeting.

• Listing Analyzer – This tool analyzes your product listing and provides suggestions to improve keywords, images, descriptions, and overall listing quality.

By using these tools, you can make your listing more attractive, rank higher in search results, and convert more visitors into buyers.

4. Adtomic

Amazon PPC (Pay-Per-Click) advertising can be costly and complicated if not managed properly. Helium 10’s Adtomic tool helps sellers run profitable ad campaigns with smart automation and optimization features.

• Keyword & Bid Automation – Adtomic automatically adjusts bids based on performance, so you don’t overspend on keywords that aren’t converting.
• Smart Campaign Suggestions – The tool provides AI-powered recommendations on which keywords to target, how much to bid, and when to scale up or down.
• Performance Tracking – You can monitor ad performance in real time and see which keywords or ads are generating the most sales.

Adtomic saves sellers time and money by optimizing their ad spend and improving ROI (Return on Investment).

5. Analytics Tools

Tracking your business performance is essential for making informed decisions. Helium 10 offers powerful analytics tools that help you understand your sales, revenue, keyword rankings, and market trends.

• Profits – This tool provides real-time sales, revenue, and expense tracking, giving you a clear view of your business’s financial health.
• Market Tracker – This tool allows you to monitor market trends and competitor activity, helping you stay ahead of changes in your industry.
• Keyword Tracker – This helps you track your keyword rankings over time, so you can see if your optimization efforts are working.

With these tools, you can monitor your business’s growth, identify weak areas, and make smarter decisions to increase profits.

6. The Operations Tools

Managing an Amazon business involves more than just selling products. Helium 10 provides essential operations tools to help sellers manage inventory, request refunds, and protect their listings.

• Inventory Management – This tool helps you track stock levels, predict demand, and avoid running out of inventory.
• Refund Genie – Amazon sometimes loses or damages inventory, and this tool automatically detects these issues and helps you request refunds from Amazon.

• Alerts – This tool monitors your listings 24/7 and notifies you if there are any changes, such as price drops, new competitors, or hijackers.

These tools help sellers save time, reduce losses, and prevent inventory-related issues.

7. Custom Dashboard for Amazon Sellers

Helium 10 provides a custom dashboard that allows sellers to see all their important business data in one place. Instead of checking multiple reports, sellers can view:

• Sales and revenue performance
• Keyword rankings and PPC campaign results
• Inventory levels and alerts

This feature makes it easier to track business progress and make quick adjustments when needed.

8. Helium 10 Free Tools

Helium 10 offers several free tools that allow sellers to perform market research, analyze products, find keywords, and audit their PPC campaigns. These tools are especially useful for beginners who want to test Helium 10 before committing to a paid plan.

Helium 10 Chrome Extension – X-ray, Profitability Calculator & ASIN Grabber

The Chrome Extension is one of Helium 10’s most powerful free tools. It allows sellers to analyze products and markets while browsing Amazon.

• Xray – Provides real-time sales, revenue, and competition data for any product. It helps sellers validate product ideas and make data-driven decisions before launching a product.
• Profitability Calculator – Estimates how much profit you can make on a product after Amazon fees, shipping, and other costs. This helps you avoid selling products with low-profit margins.
• ASIN Grabber – Quickly collects competitor ASINs for product research or PPC targeting, saving you time when analyzing the competition.

• Market Product Research Tools – Black Box & Trendster (Free Access)

Helium 10 also provides limited free access to its Black Box and Trendster tools. With the free version, sellers can search for product ideas and analyze seasonal trends, helping them make informed decisions before investing in a product.

• Free Keyword Research Tool – Magnet Lite & Cerebro Lite

Sellers can use Magnet Lite and Cerebro Lite to find high-ranking keywords for free. This helps new sellers discover which keywords customers are searching for, making it easier to create optimized listings.

• Amazon PPC Audit Tool – Free Campaign Analysis

Managing PPC (Pay-Per-Click) campaigns can be complicated and costly. Helium 10 offers a free PPC audit tool that analyzes your campaigns and provides suggestions to improve performance. This helps sellers:

• Identify wasted ad spend and reduce costs.
• Discover high-performing keywords to target.
• Optimize bids to get the best return on investment.
• Amazon Tracker – Free Competitor & Market Monitoring

With Helium 10’s free tools, sellers can track competitor performance, monitor price changes, and receive alerts for listing hijackers. This feature helps sellers stay informed and react quickly to market changes.

9. Amazon Brand Protection

Suppose you sell a popular product on Amazon. In that case, you may run into listing hijackers—other sellers who try to take over your listing by selling counterfeit or unauthorized versions of your product. This can result in bad reviews, lost sales, and even Amazon penalties.

• Alerts monitor your product listings 24/7 and notify you immediately if someone makes changes, like price drops, new competitors, or hijackers appearing on your listing.
• This tool helps sellers protect their brand, pricing, and product reputation.

With Alerts, you can respond quickly to hijackers and unauthorized sellers, keeping your brand safe from potential harm.

10. Amazon Sales & Profits Forecasting

Managing inventory is a balancing act—you don’t want to overstock and waste money on storage fees, but you also don’t want to run out of stock and lose rankings. Helium 10 provides forecasting tools to help sellers manage their stock efficiently.

• Inventory Protector – Prevents customers or competitors from bulk-buying your products at a discount, protecting your stock from sudden sellouts.
• Sales Trends Analysis – Tracks your product’s sales over time to predict future demand, helping you restock at the right time.

These tools help sellers avoid stock shortages, reduce excess inventory, and maximize profitability.

11. Helium 10 Academy

For sellers who are new to Amazon or want to improve their skills, Helium 10 offers free educational resources through the Helium 10 Academy.

• Step-by-step video tutorials teach sellers how to use each tool effectively.
• Live webinars and expert Q&A sessions provide insider tips on Amazon selling strategies.
• Advanced courses cover topics like PPC optimization, keyword research, and listing optimization.

The Helium 10 Academy is a great resource for beginners and experienced sellers who want to stay ahead in the competitive Amazon marketplace.

12. Walmart Marketplace Tools

Helium 10 isn’t just for Amazon—it also offers tools for Walmart Marketplace sellers. As Walmart’s online business grows, more sellers are expanding to this platform.

• Product Research for Walmart – Find high-demand, low-competition products to sell on Walmart.
• Keyword Research – Optimize product listings with the right keywords for Walmart searches.
• Listing Analyzer for Walmart – Helps improve Walmart product listings for better visibility and sales.

For sellers looking to expand beyond Amazon, Helium 10’s Walmart tools offer a great way to diversify income and reach more customers.

Does Helium 10 Have Any Free Tools Available?

Requires a paid plan for full features.	Is It Free?	Description
Xray (Product Research)	Yes	Helps find profitable products to sell on Amazon.
Magnet (Keyword Research)	Yes	Finds popular keywords for your products.
Cerebro (Reverse ASIN)	Yes	Shows keywords your competitors rank for.
Inventory Management	No	X-ray (Product Research)
Helium 10 Academy	Yes	Free courses and tutorials for learning.

Helium 10 Pricing Plans

Helium 10 offers a range of pricing plans tailored to meet the needs of Amazon sellers at various stages of their business. Here's an overview of their current plans:

Plan Name	Monthly Price (billed monthly)	Annual Price (total for the year)	Description
Free	Free	Free	Basic, limited features.
Starter	$39	$29	Suitable for beginners.
Platinum	$99	$79	For growing businesses.
Diamond	$279	$229	For advanced users and larger businesses.

1. Starter Plan

Best for: Beginners who are just starting and want to test the waters.

The Starter Plan is a great choice if you’re new to Amazon selling and want to learn the basics before investing in more advanced tools. It includes:

• Access to product research tools (limited searches in Black Box and Xray).
• Basic keyword research tools to help with listing optimization.
• Freedom Ticket Amazon Course – A full step-by-step training program to help beginners understand how to sell on Amazon.
• Limited use of listing optimization tools like Scribbles and Frankenstein.

Who should get this plan?:

If you’re still in the learning phase and not ready to launch multiple products yet, this plan gives you access to essential tools without a big investment. But if you're serious about selling and want full access to powerful tools, you may outgrow this plan quickly.

2. Platinum Plan

Best for: New and intermediate sellers who want to scale their Amazon business.

The Platinum Plan is perfect if you’ve already launched a product or are actively working on growing your business. It includes everything from the Starter Plan, plus:

• Full access to product research tools – Unlimited searches in Black Box and Xray to help you find profitable products.
• Unlimited keyword research with Cerebro & Magnet – Find high-ranking keywords to improve search visibility.
• Keyword Tracker (up to 250 keywords) – Track where your product ranks over time.
• Listing Analyzer & Optimization tools – Helps you improve your product descriptions, titles, and bullet points for higher conversions.
• Basic PPC campaign insights – This helps you track how your ads are performing.

Who should get this plan?:

If you already have one or two products selling on Amazon, this plan gives you all the necessary tools to optimize listings, track sales, and improve rankings. However, if you're planning to scale quickly or launch multiple products, you might need a higher-tier plan.

3. Diamond Plan

Best for: Serious Amazon sellers and small businesses managing multiple products.

The Diamond Plan is for sellers who are making consistent sales and need more advanced tools to scale their business efficiently. It includes everything from the Platinum Plan, plus:

• Track up to 1,000 keywords – Essential for monitoring multiple product rankings.
• Access to Adtomic – Amazon PPC Management Tool – Helps automate and optimize PPC campaigns to reduce wasted ad spend.
• Inventory Management tools – Keep track of stock levels, predict demand, and prevent stockouts.
• Refund Genie – Automated refund claims for lost or damaged Amazon inventory.
• Market Tracker (up to 3 markets) – This lets you monitor your niche and track competitors.

Who should get this plan?:

If you’re managing multiple products and want advanced PPC automation, inventory tracking, and market insights, this plan is a good investment. It’s designed for sellers looking to scale their business and improve efficiency.

Helium 10 Add-Ons Pricing

In addition to its regular plans, Helium 10 offers add-ons that provide extra features to enhance your Amazon business. Below is a detailed table showing the Helium 10 add-ons, their pricing, and what they offer.

Add-On	Pricing	What It Offers
Adtomic (Amazon PPC Management Tool)	Included in Diamond & Elite Plans or $199/month as an add-on	Helps automate and optimize PPC campaigns, reduce wasted ad spend, and improve ad performance.
Market Tracker 360	It helps track stock levels, prevent stockouts, and manage reordering.	Advanced competitor and market analysis tool that helps track industry trends and competitor movements. Best for big sellers.
Follow-Up (Email Automation Tool)	Included in Platinum, Diamond & Elite Plans or $39/month as an add-on	Automates email follow-ups with customers to get more reviews and improve customer engagement.
Alta by Helium 10 (Amazon Business Financing)	Custom Pricing	Offers Amazon sellers business loans and credit options to scale their businesses.
Inventory Management	Included in Diamond & Elite Plans or $39/month as an add-on	Helps track stock levels, prevent stockouts, and manage reordering.
Refund Genie (Reimbursement Claims Tool)	Included in Diamond & Elite Plans or $39/month as an add-on	Automatically detects lost/damaged FBA inventory and helps you request refunds from Amazon.
Walmart Marketplace Tools	Included in Diamond & Elite Plans or $39/month as an add-on	Allows you to expand your business to Walmart Marketplace with product research, keyword tracking, and listing optimization tools.

Customer Support of Helium 10

Helium 10 offers multiple support options to help sellers with questions and technical issues.

• Help Center – A library of guides and FAQs for quick answers.
• Live Chat Support – Available on the website, but not 24/7.
• Email Support (Ticket System) – Response times vary from a few hours to a couple of days.
• Video Tutorials & Webinars – Step-by-step videos and live sessions for learning.
• Facebook Community & Forums – A space for sellers to ask questions and get advice.
• Priority Support for Elite Members – Faster response times and exclusive training.

Final Verdict: Should You Get Helium 10?

To wrap it up, Helium 10 offers all the essential tools needed for product research and listing optimization. You can find the right keywords, enhance your product listings, and use the sales estimator to evaluate your potential profits.

Trying it out is a smart decision, as this investment can significantly boost your business growth.

We hope this Helium 10 review has given you a clearer understanding of its features and benefits.

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