
Kartra is perfect for digital marketers, coaches, and small businesses that want a streamlined, all-in-one marketing system. If you’re tired of using multiple tools and want everything in one place, Kartra is definitely worth considering
- All-in-One Platform
- Built-in Automation
- Landing Page Builder
- Affiliate Management
- No Need for Extra Tools
- Expensive for Beginners
- Limited Customization
Price: $99/month
Kartra is a legit all-in-one marketing solution that promises to handle every aspect of your online business. From building sales funnels and managing email campaigns to hosting products and analyzing data, Kartra aims to make your business operations smoother.
I decided to test it out myself to see if it really lives up to the hype. In this Kartra review, I’ll share my experience by highlighting its key features and help you decide if it’s the right tool for your business.
Let’s get in and see what Kartra has to offer!
KEY TAKEAWAYS
All-in-One Platform
There is no need for multiple tools; everything is built-in.Saves Time & Money
One subscription covers marketing, sales, and automation.Easy to Use
Drag-and-drop builder and ready-made template.Checkout System
Includes upsells, order bumps, and abandoned cart recoveryWebinars & Memberships
Host online courses and live sessions without extra software.
What is Kartra?
Kartra is an all-in-one marketing platform designed to help businesses create, manage, and grow their online presence.
It combines multiple tools into a single system, so users don’t need to purchase and integrate separate software for different tasks.
With Kartra, you can:
- Build websites and landing pages using a drag-and-drop editor.
- Create sales funnels to guide customers from interest to purchase.
- Email marketing campaigns with automation and segmentation.
- Host and sell courses or memberships with a built-in membership site feature.
- Manage payments and checkout pages with different pricing options.
- Set up an affiliate program to have others promote your products.
Kartra is popular among entrepreneurs, coaches, and small businesses looking for an easy way to handle marketing, sales, and customer management in one place. However, it does have a learning curve and can be pricey for beginners.
How Does Kartra Work?
Kartra helps users build and manage sales funnels by providing all the essential tools in one platform. First, users plan the customer journey, deciding on goals like selling a product and setting up necessary pages such as landing pages, sales pages, and thank-you pages.
Next, they create a product, setting details like pricing and purchase terms. Using the drag-and-drop page builder, they design landing pages to capture leads and sales pages with checkout forms. Kartra also allows users to set up lead capture forms and automate email sequences to nurture potential buyers.
For payments, users can configure checkout forms, integrate payment gateways, and add upsells or discounts to boost sales. The funnel mapper tool visually connects all elements, helping users plan and optimize traffic flow.
Once the funnel is live, built-in analytics track performance, allowing users to adjust and improve results over time.
Key Features of Kartra
1. Checkouts – Smooth & Secure Payments
Kartra’s checkout system is designed to provide a seamless buying experience for customers while helping businesses maximize revenue. Whether you’re selling digital products, services, or subscriptions, the checkout process is fully customizable and optimized for conversions.
What the checkout feature provides:
- Multiple payment options, including one-time payments, recurring subscriptions, and installment plans
- One-click upsells and downsells that let customers add extra purchases without re-entering payment details
- Order bumps that allow businesses to offer small add-ons at checkout, increasing the average order value
- Cart abandonment recovery emails that remind customers to complete their purchase, reducing lost sales
- Customizable coupons and discount codes for special promotions and time-limited offers.
- Secure, mobile-friendly checkout pages that work smoothly on all devices, ensuring an easy buying experience.
2. Funnels & Campaigns – Automate Your Customer Journey
Kartra makes it easy to create marketing funnels that guide visitors from awareness to conversion. Whether you’re generating leads, selling a product, or onboarding new customers, Kartra automates the entire journey.
Kartra Funnels & Campaigns provides:
- Pre-built funnel templates for lead generation, product launches, webinars, and more, so you don’t have to start from scratch
- Drag-and-drop funnel builder that allows users to design their sales process without coding visually
- Automated email sequences that send the right message at the right time based on customer behavior
- Behavior-based triggers that adjust the funnel depending on user actions, such as clicking a link or watching a video
- A/B split testing to compare different versions of landing pages, headlines, or call-to-action buttons for better results
- Built-in analytics to track the performance of each stage of the funnel and optimize weak points
3. Email Marketing – Smart & Automated
Email marketing is one of the most powerful ways to connect with customers, and Kartra provides an advanced yet easy-to-use email system. Businesses can send personalized messages, automate follow-ups, and track engagement with detailed reports.
Features of Kartra Email Marketing:
- Professionally designed email templates that are fully customizable and mobile-friendly
- Automated follow-up sequences that nurture leads and encourage them to take action
- Personalization and tagging features that allow businesses to send targeted emails based on customer behavior
- High deliverability rates to ensure emails reach inboxes instead of spam folders
- Email broadcasts for one-time messages like promotions, updates, or announcements
- Detailed analytics that track open rates, click-through rates, and conversions to improve future campaigns
4. Landing Pages & Websites – Build Without Coding
Kartra offers an intuitive page builder that makes it easy for anyone to create high-converting landing pages and full websites. Whether you need a sales page, a lead capture page, or a membership site, Kartra has customizable templates to fit any need.
Features of Kartra Landing Pages & Websites:
- A drag-and-drop page builder that requires no coding or design skills
- A library of pre-designed templates for different purposes, including sales pages, thank-you pages, and webinar signups
- Mobile-optimized pages that look great and load fast on any device
- Built-in forms and pop-ups to capture leads and grow your email list
- SEO-friendly settings, including customizable meta titles, descriptions, and image alt tags for better search engine visibility
5. Video Marketing – More Than Just Uploading Videos
Videos are one of the most engaging ways to connect with an audience, and Kartra takes video marketing to the next level. Unlike YouTube or Vimeo, Kartra’s video hosting is designed to convert viewers into customers with interactive features.
Features of Kartra Video Marketing:
- Call-to-action buttons inside videos that encourage viewers to take action, such as signing up for a webinar or making a purchase
- Viewership analytics that track how long people watch, when they stop, and how engaged they are
- Lead capture forms within videos, allowing businesses to collect emails before continuing playback
- Ad-free hosting, so viewers are not distracted by competitors’ content or unrelated ads
6. Membership Sites – Create Your Community
Kartra allows businesses to build exclusive membership sites where they can offer premium content, courses, or digital downloads. This is ideal for coaches, online educators, and subscription-based businesses.
Features of Kartra Membership Sites:
- Multiple membership levels that allow businesses to offer free, paid, or VIP content
- Drip content delivery to release lessons gradually over time, keeping members engaged
- User management tools to track member progress, manage subscriptions, and communicate with users
- Customizable branding options to create a membership experience that matches the business’s identity
7. Affiliate Management – Let Others Sell for You
Kartra’s affiliate management system makes it easy to create a referral program where affiliates promote your products and earn commissions. This helps businesses increase sales without additional marketing costs.
Features of Kartra Affiliate Management:
- Custom commission structures allow businesses to offer different rewards for different affiliate tiers
- Unique tracking links for affiliates to monitor their sales and commissions
- Automated payouts that simplify affiliate payments and ensure accuracy
- Performance reports that provide insights into top-performing affiliates and their sales
8. Help Desks – Offer Customer Support with Ease
Providing great customer support is essential for any business, and Kartra’s built-in help desk feature ensures that users can assist customers efficiently.
Features of Kartra Help Desks:
- Live chat and ticketing system that lets customers reach out for help in real time or via email
- Canned responses to quickly reply to common questions and save time
- A customer database that stores past interactions and purchase history for personalized support
- Seamless integration with sales and funnels, making it easy to see what a customer has purchased before assisting them
9. Analytics & Reporting – Track Everything in Real Time
Understanding business performance is key to growth, and Kartra provides detailed insights into marketing, sales, and customer interactions.
Features of Kartra Analytics & Reporting:
- Sales and revenue reports that track which products are performing best
- Funnel and page analytics that show conversion rates and areas for improvement
- Email open and click-through rate tracking to measure the success of marketing campaigns
- Traffic insights that reveal where visitors are coming from and what drives the most leads
Is There a Kartra Free Trial?
Kartra does not offer a traditional free trial that allows users to access the platform without any upfront payment.
However, it provides a 30-day money-back guarantee, which means you need to purchase a plan first, but if you're not satisfied, you can request a full refund within 30 days.
This allows users to test Kartra’s features risk-free, knowing they can get their money back if it doesn’t meet their needs.
Kartra Pricing Plans
Kartra offers a range of pricing plans to accommodate various business needs. Here's an overview of their current plans:
1. Starter Plan – Best for New Businesses ($119/month or $1 Trial for 30 Days)
If you're launching your online business, Kartra’s Starter Plan gives you everything you need to sell products, automate marketing, and manage customers—all without needing multiple tools. Plus, you can try it for just $1 for the first month before committing.
What’s Included:
- Unlimited products – Sell as many digital or physical products as you want
- Unlimited funnels, pages & forms – Build as many landing pages and marketing funnels as needed
- Unlimited memberships & courses – Create and manage online courses or private communities
- Drag-and-drop page builder – Easily design websites and sales pages without coding
- Fully integrated e-commerce – Accept payments and manage orders in one place
- Calendar booking – Allow clients to schedule meetings or coaching sessions
- Kartra AI features – Get AI-powered insights to improve marketing campaigns
- 100 pre-built campaigns – Use ready-made marketing funnels to save time
- 2,500 contacts – Store and manage up to 2,500 leads and customers
- 1 custom domain – Connect your website URL
- Unlimited email & SMS – Send unlimited messages to customers
- 0% transaction fees – Keep 100% of your revenue with no extra charges
Who is this for?
This plan is perfect for solo entrepreneurs, course creators, and small businesses looking to start selling online without needing technical expertise. With the $1 trial, you can test Kartra for a full month before deciding if it’s the right fit.
2. Growth Plan – Best for Scaling Businesses ($229/month)
Once your business starts growing, the Growth Plan gives you more automation, larger contact limits, and advanced tools to increase efficiency.
What’s Included (Everything in Starter, Plus):
- Funnel simulation – Test your sales funnels before launching to predict results
- Webinars (300 attendees) – Host live or automated webinars to engage customers
- Advanced automations – Create smart workflows that respond to customer behavior
- Affiliate management – Recruit affiliates to promote your products and earn commissions
- Surveys & quizzes – Collect customer feedback or use quizzes for lead generation
- Helpdesk – Provide customer support with built-in ticketing and self-help options
- 12,500 contacts – Expand your audience with a larger contact limit
- 3 custom domains – Manage multiple websites or brands under one account
Who is this for?
It is ideal for growing businesses, coaches, and digital marketers who need more automation and engagement tools.
3. Professional Plan – Advanced Features for Bigger Businesses ($549/month)
For businesses handling high traffic and large customer lists, the Professional Plan provides deeper analytics, larger webinars, and premium support tools.
What’s Included (Everything in Growth plus):
- Real-time funnel analytics – Get instant insights into your sales and marketing performance
- Webinars (1,000 attendees) – Host larger online events and training sessions
- Helpdesk live chat – Offer real-time support to customers through live chat
- 25,000 contacts – Manage a bigger audience with more marketing reach
- 5 custom domains – Run multiple brands or businesses under one account
Who is this for?
Perfect for established businesses, agencies, and large-scale marketers who need detailed analytics and expanded customer support options.
4. Enterprise Plan – Ultimate Solution for Large Companies ($999/month)
If you run a large business, agency, or corporate operation, the Enterprise Plan gives you the highest limits and team collaboration features to manage multiple brands at scale.
What’s Included (Everything in Professional plus):
- 250,000 contacts – Handle massive email and SMS marketing campaigns
- 50 team members – Collaborate with a large team and assign different roles
- 50 custom domains – Manage multiple businesses or brands within one account
- Webinars (5,000 attendees) – Host large-scale virtual events, summits, or training sessions
Who is this for?
Designed for large corporations, agencies, and enterprises managing multiple businesses, massive marketing campaigns, and extensive customer support operations.
Kartra Pros and Cons
Pros
- All-in-one business tool.
- Saves money on software
- Easy drag-and-drop builder
- Automates emails and funnels
- Built-in webinars and courses
- Tracks sales and performance
Cons
- Fewer third-party integrations
- Contact limits per plan
Kartra Alternatives to Consider
- ClickFunnels
This platform offers powerful sales funnels but lacks built-in email marketing and membership sites. It’s easy to use but can get expensive as you scale. Best for businesses focused on high-converting funnels.
- Kajabi
This platform offers course hosting, memberships, and coaching tools, making it ideal for educators. It’s great for selling digital products but lacks advanced funnel-building like Kartra.
This platform offers funnels, email marketing, and memberships at a lower cost. It’s simpler than Kartra but may not have enough features for larger businesses.
- GrooveFunnels
This platform offers websites, email marketing, and e-commerce with a one-time payment option. Some features still feel unfinished, but it’s a promising low-cost Kartra alternative.
Final Thoughts: Kartra Review 2025
In a nutshell, Kartra offers plans that are slightly costlier than those of its competitors.
However, it provides a platform that not only assists with sales and marketing funnels and campaigns but also builds your business through website building, landing pages, memberships, online courses, and communities.
While providing a management system that can be controlled from your dashboard, Kartra's built-in features and content creation tools allow you to edit and function easily without outsourcing any tools.
So, yes! Kartra is worth your time because it makes the extra effort to build the perfect business marketing model.
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FAQs: Kartra Review 2025
Can I use Kartra to sell courses?
Yes! Kartra has built-in membership sites where you can sell and manage online courses.
Can I use my own domain?
Yes, Kartra allows you to connect your custom domain to your website or funnels.
Does Kartra have an affiliate program?
Yes, Kartra lets you run your own affiliate program and also offers its own affiliate system.
Does Kartra charge transaction fees?
No, Kartra has 0% transaction fees, so you keep all your earnings.
Can I use Kartra for dropshipping?
Yes, Kartra allows you to sell physical and digital products, but it doesn’t have advanced dropshipping features.