Social media marketing is changing fast. In 2024, new trends and AI-driven content made it harder to stand out. Platforms are now focusing more on meaningful interactions instead of reach.
In 2025, this shift will grow stronger. Audiences will want more genuine content, and platforms will prioritize real conversations. Brands that don’t adapt might fall behind.
To stay ahead, marketers need to focus on data-driven strategies and understand their audience. Let’s check out the top social media marketing statistics to help guide your strategy in 2025.
Key Takeaways on Social Media Marketing Statistics 2025
In 2025, social media marketing has become more essential than ever before, playing a critical role in helping businesses build brand awareness, foster customer engagement, and drive conversions.
With the continuous evolution of social media platforms, frequent algorithm updates, and shifting user behaviors, staying informed about the latest social media trends and statistics is key to staying ahead of the competition.
Here are some crucial takeaways for marketers to consider:
Global Reach: Social media users are projected to exceed 5.5 billion by 2025, representing over 70% of the world’s population.
Video Dominance: Video content remains the most engaging form of media on social platforms, with TikTok, YouTube, and Instagram leading the charge in terms of reach and engagement.
Business Impact: 85% of businesses report that social media marketing has directly contributed to their growth, and 67% say they’ve seen increased sales through targeted social media campaigns.
1. Global Social Media Statistics 2025
As we look toward 2025, the global influence of social media continues to skyrocket:
There will be a global social media user base of 5.5 billion, an increase of more than 400 million from 2024.
Approximately 78% of internet users are projected to access social media platforms at least once per month, underscoring the increasing reliance on social platforms for communication, entertainment, and information.
Social media ad spending is forecast to hit $250 billion globally by 2025, with mobile-first platforms (like Instagram and TikTok) experiencing the highest growth in ad budgets.
Global Social Media Users
3.96 billion people will be social media users by the end of 2022, up from 3.78 billion in 2021. And it is projected to reach 4.1 billion by 2023. (Source: Statista)
Out of 5 billion internet users, 4.65 billion people are active social media users. (Source: Statista)
72% of US citizens use social media. (Source: Hootsuite)
According to Hootsuite, 93% of regular internet users have social media accounts.
As per the survey, 90% of teenagers ages 12 to 17 have used social media.
90% of adult social media users in the U.S. are between 18 and 29 years of age.
On average, users spend 2 hours and 25 minutes on social media daily.
After COVID-19, 40% of users spend longer on social media.
Females between the 16 and 24 age groups spend around 3 hours and 13 minutes every day.
The Philippines, Nigeria, and Ghana spend more time on social media throughout the day than any other country.
Japan andSouth Korea spend less time on social media.
2. Social Media Usage Statistics 2025
As of early 2025, social media continues to play a pivotal role in global communication and engagement. Here are the latest statistics:
Global Social Media Users: There are approximately 5.24 billion active social media user identities worldwide, marking a 4.1% increase over the past year. DataReportal – Global Digital Insights
Internet Penetration: Out of 5.56 billion internet users globally, 5.24 billion are active on social media, indicating a penetration rate of 94.2% among internet users.
Time Spent on Social Media: The average daily time spent on social media is 2 hours and 20 minutes, reflecting a slight decrease from previous averages.
Leading Social Platforms by Active Users:
Facebook: 3.065 billion monthly active users.
YouTube: 2.504 billion monthly active users.
Instagram: 2 billion monthly active users.
WhatsApp: 2 billion monthly active users.
TikTok: 1.582 billion monthly active users. Statista
Demographic Insights:
Age Distribution:
18-29 years: Platforms like YouTube (93%), Instagram (76%), Facebook (68%), and Snapchat (65%) are most popular.
30-49 years: YouTube (94%), Facebook (78%), Instagram (66%), and Pinterest (43%) lead usage.
50-64 years: YouTube (86%), Facebook (70%), Instagram (36%), and LinkedIn (30%) are favored.
65+ years: YouTube (65%), Facebook (59%), Pinterest (22%), and Instagram (19%) are commonly used.
Gender Distribution:
In the U.S., 54% of social media users are female, and 46% are male.
Platform Preferences:
Gen Z (ages 16-24): Platforms like YouTube, Instagram, Facebook, TikTok, and X are most popular.
Millennials (ages 25-40): Favor Facebook, Instagram, YouTube, TikTok, and X.
Gen X and Baby Boomers: Primarily use Facebook and YouTube, with increasing engagement on Instagram, TikTok, and X.
User Behavior:
Approximately 86% of Gen Z users have attempted to reduce their social media usage, with 67% acknowledging its negative impact on mental health. adelaidenow.com.au
Regional Usage Patterns:
Countries like the Philippines, Nigeria, and Ghana report the highest average daily time spent on social media, while Japan and South Korea have lower usage rates.
These statistics underscore the dynamic nature of social media usage, highlighting both opportunities and challenges for marketers and users alike.
3. Social Media Advertising Statistics
Global Social Media Advertising Spend: In 2025, global spending on social media advertising is projected to reach $276.7 billion, accounting for 30% of all digital advertising expenditures.
Mobile Social Media Advertising: A substantial portion of social media ad spending is directed toward mobile platforms. By 2030, it's anticipated that 83% of total social media ad spending will be generated through mobile devices.
Platform-Specific Advertising Usage:
Facebook: Approximately 86% of marketers utilize Facebook for advertising purposes.
Instagram: Around 79% of marketers engage in advertising on Instagram.
LinkedIn: About 65% of marketers use LinkedIn for advertising.
Regional Advertising Expenditure:
North America: In 2021, advertising spending in North America totaled $296 billion, with projections suggesting an increase to $331 billion in 2022.
United States: In 2021, the U.S. invested over $56 billion in social media advertising.
Projected Growth Rates: Social media advertising expenditures are expected to grow at an annual rate of 9.37% from 2025 to 2030, highlighting their expanding significance in digital marketing strategies.
Influencer Marketing: In 2024, 86% of brands incorporated influencer marketing into their strategies, leveraging influencers' credibility to enhance brand visibility and consumer trust.
The Most Popular Social Media Networks in 2025
The competition among social media platforms is intense, but certain platforms are emerging as clear frontrunners. Here’s a look at the most popular networks expected to dominate in 2025:
TikTok is expected to continue its rapid growth, reaching 1.5 billion active users by 2025. TikTok’s explosive popularity among Gen Z makes it a top choice for brands looking to target a younger, trend-savvy audience.
Facebook continues to be the most widely used platform, with over 2.8 billion active users. Despite newer platforms gaining traction, Facebook remains the top network for both organic and paid reach.
YouTube remains a powerhouse for video marketing, with 2.6 billion active users. Video ads, tutorials, and influencer collaborations are expected to drive even greater engagement in the coming years.
Instagram is predicted to reach 2 billion active users by 2025, with its Instagram Reels feature playing a major role in keeping the platform relevant among younger audiences.
Facebook: The Number One Social Media Platform
Facebook is the number one social media platform, having 2.91 Billion active monthly users. Also, it ranks number 7 among all the brands.
Active Global Users
2.9 billion people use Facebook actively every month.
India uses Facebook the most. Nearly 330 million Facebook users are from India. (Source: Statista)
Peru is the world's lowest Facebook user country. There are only 24.8 million active users in Peru.
180 million active users are from the United States of America. (Source: Statista)
In 2025, USA, adults spend 33 minutes on Facebook on average.
As per research in 2019, 300 million photos are being uploaded and 8 billion videos are being watched daily on Facebook. (Source: Review42.com)
Active Global Usage
500,000 new users join Facebook and create accounts every day.
The active users' growth rate of Facebook is nearly 7.8% in 2022.
According to Facebook reports, they removed 1.7 billion fake accounts in 2021.
Facebook gets the highest traffic and engagement on Wednesday at 9:00 a.m. and 1 pm. (Source: Backlinko)
60.42% of all active internet users have access to Facebook on a monthly basis.
Using a mobile or desktop, 65.9% of total Facebook users log in to their accounts every day.
98.5% of Facebook users use mobile phones for accessing their accounts.
Users post around 1 billion stories on Facebook apps every day.
72% of all users don't trust Facebook when it comes to protecting their data.
(Source: Worldmeters, Statista)
Facebook Social Stats
56.4% of male uses Facebook around the globe, whereas 43.6% of female uses Facebook.
Shocking fact: 70% of female Facebook users are there in the US, while 60% of users are male.
70% of Facebook users completed college level and around 73% more than college level.
77% of Facebook users are between the ages of 30 and 49.
The best time to share any post on Facebook is Saturday and Sunday after 8:00 p.m.
As per the survey, users get the least engagement on Facebook before 5:00a.m. and after 9:00 p.m.
31% of Americans get news from Facebook on a regular basis.
(Source: Sproutsocial, Pew Research)
Facebook Advertisement
Digital marketers use Facebook the most for advertisement.
More than 9% of digital advertising and 18.4% of global mobile digital advertising happens on Facebook.
35 to 44 years male and female is the targeted age group of Facebook advertisements.
Businesses from the US and Canada spend the most revenue, around 46%, on advertisements.
Facebook generated $117 billion in 2021.
(Source: Invespcro, Hootsuite)
Brands on Facebook
Among all the brands in the world, Facebook holds the 7th rank.
Facebook itself has the most fans, which is 214+ million.
Samsung is the second followed brand, having 159+ million fans, and Coca-Cola is the third, having 106+ million fans.
34% of businesses use Facebook for brand building.
Facebook Revenue :
In the 2nd quarter of 2022, as per the official report of Facebook, they generated $28 to $30 billion in revenue.
(Source: Spoutsocial, Statista)
YouTube Statistics: 2nd Most Popular Social Media
YouTube is the second-largest social media network that is getting popular across the world because of its engaging and valuable content. It has 2.5 billion active monthly users.
Active Global Users
After Facebook, YouTube is the most popular social media platform.
YouTube is the world's largest and leading video sharing platform, with over 95% of internet users using it.
Every month, more than 2.5 billion people spend time on YouTube actively.
India, being a populated country, uses YouTube more than any other country, with 465 millions+ monthly active audiences.
The USA ranks second after India with 247 million monthly audiences.
46.7% of all active internet users log in to YouTube every month.
(Source: Statistisa, Globalmediainsights)
Active Global Usage
Users watch above 1 billion hours of video content on YouTube each day.
A visitor watches YouTube videos for 16 minutes and 44 seconds every day on average.
Creators of YouTube upload 500 hours of new videos every minute.
Each day, 720,000 hours of new content is being uploaded to YouTube.
YouTube has more than 30 million premium subscribers for paid content.
Above 70% of all YouTube users access this platform via mobile devices.
There are above 5 billion downloads of the YouTube mobile app on the Google Play Store.
T-series is the most subscribed YouTube channel. It is an Indian music company and has more than 212 million subscribers.
(Source: CNBC, YouTube, Statista, Worldmetres)
YouTube Social Stats
95% of the USA adult users are between 18 and 29.
89% of adults with a college degree or more use YouTube actively.
49% of the 65+ age group uses YouTube actively.
82% of all adult men use YouTube, whereas 80% of all adult females.
84% of city people use YouTube most, and 74% in rural areas.
83% of folks with an income between $30k to $50k are YouTube Users in the USA.
(Source: Think with Google, Pew Research)
YouTube Advertisement
In 2021 YouTube generated $30.007 billion through YouTube advertising.
YouTube shares 55% with the content creators and takes 45% for its own.
YouTube's creators can earn $3 to $5 through AdSense for every 1000 views on videos.
YouTube advertising is best for increasing potential customers and engagement.
YouTube's Global ad revenue was 6.9 billion in 2022.
Brands on YouTube
Playstation.com is the leading brand on YouTube, mentioned more than 16.96 K times by other channels.
In the United States, Apple Inc is the leading YouTube advertiser in 2020, with an estimated 2.3 to a billion impressions.
YouTube Revenue :
In 2020, YouTube made $19.7 billion in revenue.
(Source: Investopedia, Statista)
Instagram: 4th Most Popular Social Media
Having many amazing photos and video-sharing features, Instagram attracts billions of monthly normal users and marketers to build their brands. Every influencer is doing affiliate marketing on Instagram and earning a decent income online. Here are some stats.
Active Global Users:
After Facebook, YouTube, and WhatsApp, Instagram is the fourth-largest popular social media platform.
More than one billion users use Instagram apps actively every month globally.
Most users on Instagram come from India, which is 230 million.
The United States has 159 million users.
Most active Instagram users come from the United States.
31% of Instagram users belong to the 25 to 34 age group.
30% of users belong to the 18 to 24 age group.
Instagram.com is the 7th most visited website in the world.
(Source: Statista, Semrush)
Active Global Usage:
Users spend 29 minutes each day on Instagram.
After TikTok, Instagram is the 2nd most downloaded app in the world.
Users upload around 16 billion photos globally on Instagram each day, and one billion likes are made.
A typical user spends 29 minutes on Instagram every day, on average.
The Sports industry gets the 1st rank on Instagram with the highest number of posts per day with a rate of 1.76.
0.94% of all Instagram users have 1 to 5 million followers.
0.27% of Instagram users have 5 to 10 million followers.
Wednesday and Friday are the best days to share posts on Instagram, and Sunday is the worst.
An average Instagram user above 18 will spend more than 19 days each year.
(Source: eMarketer)
Instagram Social Stats:
50.7% of males and 49.5% of females use Instagram globally as of January 2022 research.
44% of women adults use Instagram in the USA, whereas only 36% of male adults.
42% of people who earn more than $75k use this platform.
45% of urban people and 25% of rural people use Instagram.
43% of educated people with a college-level degree use this platform.
(Source: PEW Research, Statista)
Instagram Advertisement:
More than 2 million advertisers use Instagram advertising for branding.
The advertising reach of Instagram exceeded Facebook.
Instagram advertising's reach is 20.5%, 3X more than Facebook.
Each week, 44% of people use Instagram for shopping with the help of some features such as shopping tags.
(Source: Hootsuite, Statista)
Brands on Instagram:
Nike, Starbucks, and Forever 21 are the highest followed brands on Instagram.
Nike has more than 1.68 Billion followers.
Instagram itself is the highest followed brand on Instagram with 512 million followers.
Christina Ronaldo is the highest followed person on Instagram with 447 million followers.
Instagram Revenue :
In 2022, Instagram generated 7.4 billion dollars.
(Source: Instagram)
TikTok: 5th Most Popular Social Media Platform
TikTok is the fifth most popular social media platform after Instagram, started in 2016 and got the highest level of popularity in 2020 during the lockdown.
Active Global Users:
TikTok is the most downloaded app on the app store in 2021, followed by Instagram and Facebook.
TikTok has nearly 1.6 billion monthly active users globally.
The Number of TikTok app downloads has grown to over 1.5 billion.
65.9 million active TikTok users are from the United States only
6% of TikTok users spend more than 10 hours on this platform each week.
Active Global Usage
90% of all users access TikTok daily.
On TikTok, more than 1 million videos are being watched each day.
41% of TikTok users belong to the 16 to 24 age group.
TikTok users’ growth rate was 787.86% in July 2020.
Social Stats
Due to the unwanted content promotion on TikTok, 21% of users are very unfavourable.
TikTok is more popular with Teenagers and kids. 25% of users belong to the age group of 10 to 19, whereas 22.4% are 22 to 29.
41% of active TikTok users are between the ages of 16 and 24.
60% of females and 40% of males use Tikok globally.
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35% of all marketers got TikTok influencers to promote their products and services successfully.
Brands on TikTok
As per the survey, more than 20% of industry professionals actively run marketing campaigns on TikTok.
Beginning in February 2021, Guinness World Records is the most popular brand on TikTok, with 11.3 million followers.
Red Bull is the second most popular brand, with 5.2 million followers.
TikTok Revenue
In 2018 TikTok successfully made 3.5 million dollars on in-app purchases from users.
TikTok made 4.6 billion dollars in 2021, and in 2022, more than $11 billion.
They make revenue from ads and in-app purchases.
(Source: Hootsuite, Statista, appinventiv)
Snapchat: #1 Popular Social Media among US Teens
The number one popular social media platform among US teenagers is Snapchat. This platform is used by 30% of whole teens in the USA, meaning it is more popular than TikTok and Instagram.
Active Global Users:
Snapchat had 428.4million global users in 2021
India uses Snapchat the most as per the research in 2022.
In 2022, 332 million active users access Snapchat worldwide on a regular basis.
More than 332 million of the entire population use Snapchat every day.
26% of the entire Snapchat users are from the USA.
Active Global Usage
Snapchat has 72 points out of 100 on customer satisfaction as per data and surveys.
The fifth most downloaded social media app is Snapchat.
An average active user uses Snapchat's camera more than 30 times on a daily basis.
82% of teenagers in the USA are active on Snapchat once a month.
Social Stats
There are more female users than males on Snapchat.
Snapchat is most popular with teenagers and young people aged 13 to 24.
Snapchat Advertisement
Snapchat's users have more than 4.4 trillion US dollars in global spending power.
In 2021, the Global advertising revenue of Snapchat was more than 2.62 billion dollars.
Brands on Snapchat
SHEIN, a famous brand, is the most popular brand on Snapchat.
Snapchat Revenue
4.1 billion dollars is the total revenue that Snapchat generated in 2021.
The increased revenue of Snapchatyear-on-year is 63%.
The stock value of Snapchat Increased by more than 350% from 2022 to 2021 but has since declined by 57%.
(Source: Hootsuite, Statista)
LinkedIn: The World's Largest Professional Social Media Network
LinkedIn is the world's largest social media platform used to find jobs and the 15th favorite social media platform on the list.
Active Global Users:
As per the survey in 2021, more than 200 countries use LinkedIn globally.
774 million people use LinkedIn around the world.
Over 201 million users are from Asia.
110 million LinkedIn users are from Latin America.
65 million users are from the Middle East and Africa.
LinkedIn is most popular with adults.
37% of all US adults are between the 30 to 49 age group.
Active Global Usage:
The USA is the biggest market of LinkedIn users.
57% of all traffic comes via mobile phone on LinkedIn.
On average, LinkedIn users spend 11 minutes on this platform.
3 million job postings are listed on LinkedIn every month.
39% of all users are LinkedIn premium users.
Three hundred ten million use LinkedIn actively.
LinkedIn gets 5.3 million new accounts every month.
Social Stats:
According to Statista, 57% of LinkedIn users are male.
43% of LinkedIn users are female.
38% of LinkedIn users belong to the 25 to 34 age group.
Only 24% of users are teenagers and youth who belong to 18 to 24 years.
50% of all us adults with college degrees use LinkedIn.
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Over 50% of marketers target LinkedIn for advertising to target B2B customers.
LinkedIn generated over 3 billion in revenue through advertising in 2021.
Businesses primarily use LinkedIn for B2B leads.
Most of the B2B leads come from the LinkedIn platform, and the number percentage is 80%.
An advertiser can reach 790 million potential customers on LinkedIn through LinkedIn advertisements.
Brands on LinkedIn
As per the report, in 2021, over 57 million companies use LinkedIn.
The most followed LinkedIn page is Ted Conferences, with 22 million followers.
LinkedIn Revenue
In 2020, LinkedIn’s revenue was 27 billion dollars.
In Q3 2021, LinkedIn revenue has increased by 25%, which is 22.6 billion dollars.
Linkedin's revenue decreased by -64% in 2021.
(Source: Statista, Spendmenot, LinkedIn)
Twitter: 2nd Most Popular Platform among B2B Marketers
Though Twitter is losing its popularity and users, it is still the best platform for B2B marketers.
Active Global Users:
396.5 million people are active monthly users of Twitter.
55 million active Twitter users are from the USA.
Around the globe, 192 million users access Twitter proactively.
The United States is the number one Twitter user country at the beginning of January 2022, with 76.9 million audiences.
Japan has the second most Twitter users, with 58.95 million audiences.
Active Global Usage:
In 2029, people downloaded Twitter 11.7 million times from the App Store.
500 million, meaning half of a billion tweets are sent every day.
The most sent emoji on Twitter is the face with tears and joy. 😂
Social Stats:
63% of Twitter users belong to 35 and 65 years old.
Out of 100%, 66% of Twitter users are male, and 34% are female as per the survey in 2019 by Datareportal.
40% of users become a consumer after seeing any product on Twitter.
Twitter Advertisement:
Twitter is the 2nd most popular social media platform used by B2B businesses.
67% of all B2B marketers use Twitter as a digital marketing tool for increasing sales and branding.
Brands on Twitter:
In 2022, YouTube is the most popular and followed brand on Twitter.
Youtube has 72.3 million followers on Twitter.
An average Twitter user follows nearly 5 brands.
The most famous person on Twitter is Barack Obama, with 131.4 million followers.
Justin Bieber is the 2nd most popular person on Twitter, with 114.4 Million followers.
Twitter Revenue
Twitter generated 3.72 billion in revenue in 2020.
(Source: Oberlo, Statista, Datareportal)
Pinterest: 5th Most Popular Social Media in the USA.
Pinterest is a photo and video-sharing social networking plan that inspires people to find better ideas for better, healthy, and wealthy lives.
Also, businesses and marketers implement Pinterest to increase traffic, branding, and sales for their business.
Active Global Users:
When it comes to global active users, Pinterest is the 14th largest platform in 2022.
Pinterest has 478 million active users every month.
86.2% of Pinterest users also have an Instagram account.
Pinterest is the 5th most popular social media platform in the USA.
Active Global Usage:
82% of users access Pinterest through mobile.
1 billion videos are being watched by users every day on Pinterest.
Pinterest gets 64.15% of direct traffic from desktops.
66.8 million monthly active users come from the USA on Pinterest.
Most Pinterest users search for anything using Pinterest Lens; according to Pinterest, over 600 million visual searches.
According to Pinterest, 444 million monthly active users spend around 14.2 minutes on this platform on average each day.
Social Stats:
ad-free60% are women among all the users, and 40% are male on Pinterest.
8 out of 10 mothers use Pinterest regularly.
80% of Pinterest users felt positive while using this platform.
Over 93% of shoppers are willing to buy any product on Instagram.
1 out of 2 millennials accesses Pinterest each month for new ideas in the USA.
30% of Indian users are between the age category of 25 to 34.
Pinterest Advertisement:
Advertisers can target over 200 million people on Pinterest.
Home Decor is the most searched Pinterest item.
Brands on Pinterest:
Joy Cho / Oh Joy is the number one and most followed Pinterest account with more than 11 million followers.
Pinterest Revenue:
Pinterest generated 1.69 billion dollars in revenue in 2022.
Pinterest generated 2.57 billion US dollars in 2021.
Reddit: 9th Most Popular Social Media in the USA
Reddit is the 9th most popular social media platform in the USA that is mainly used for reading political news and can also be seen as a platform for marketing purposes.
Active Global Users:
There are more than 430 million monthly active users on Reddit.
Above 52 million users access Reddit actively each day.
In the USA, 25% of all adults use Reddit.
Most visitors, 48% to Reddit, come from the USA.
52% of Reddit users in the USA use this platform daily.
As per SimilarWeb, Reddit got the rank of 20th most visited website in the world.
Active Global Usage
In the USA, Reddit is the 9th most popular social media application.
303.4 million posts were shared on Reddit in 2020.
According to Reddit company data, users posted 2 billion comments on this platform.
72% of all USA Reddit users use ready via mobile phones.
According to SimilarWeb, Reddit is the 9th most visited website in the USA.
Social Stats
62% of all us users of Reddit are satisfied with the privacy protection of Reddit.
42% of USA adults consume news from Reddit on a regular basis.
According to Statista, 62% of Reddit users are male, whereas 38% are female.
Reddit Advertisement
In 2021, Reddit made 100 million dollars in ad revenue.
By 2022, Reddit will make 289.9 million dollars in advertising revenue.
Brands on Reddit
The Economist, Amazon, HTC, Red Bull, Xbox, Audi, Toyota, and Spotify are well-known brands that use Reddit.
Reddit Revenue
Reddit generates revenue through advertising and ad-free premium membership plans.
Reddit is worth 10 billion US dollars.
(Source: eMarketer, Statista)
5. Social Media Consumer Behavior Statistics
Social media connects users and provides a platform to discover various things. Here, businesses get an opportunity to promote their product through a marketing page or advertisement.
54% of social media users research online, read any particular blog, or watch videos from social media platforms before purchasing any specific product.
So, you can understand how much influence social media has on consumers by more than half.
Impact of Social Media on Consumer Buying of Youth in the 21st Century
Usually, in the workplace, there are six types of generations.
The Greatest Generation: 1.33%
The Silent Generation: 21.78%
The Baby Boomer: 70.68%
Generation X: 64.95%
The Millennial: 72.26%
Generation Z: 67.06%
(Source: Statista)
Now, when it comes to 54% of buyers, most belong to Gen Z and Millennial Generation groups.
Target Gen Z and Millennial Consumers:
Among these 6 generations, the Millennials and the Generations Z have been brought up in the digital world.
These two tech-savvy generations spend almost 3 hours on social media every day.
This generation of people mainly uses Facebook, YouTube, and Instagram.
Of all Instagram users, 33% are Millennials and 30% are Gen Z.
As per the research, 75% of millennials and Gen Z follow social media platforms to purchase their interested products.
The majority of these two generations follow influencers on social media.
3 Ways Social Media Influence Consumer Behavior
So to get profitable and potential customers, being a business owner, you must follow these 3 points:
Branding: Not having a branded official page on social media means you will miss 50% of the opportunity to grow your business. Make sure you are active on multiple popular platforms with regular text, image, and video content.
Relationship: You have to become a problem-solving company rather than a money-making company. As people seek solutions on social media, provide valuable content with QnA,polls, and reviews, and communicate with your customers regularly.
Influencers: Every brand faces this issue: Why do customers trust you? As per the research, 80% of consumers follow influencers rather than directly believing brands, as they follow peer-to-peer recommendations rather than brand-to-peer. Reach out to the influencers and convince them to promote your business.
Evolving Trends in Social Media Marketing Channels
Social media marketing is rapidly evolving, and staying on top of these emerging channels is crucial for brands looking to maintain a competitive edge:
Influencer Marketing: Influencer marketing is anticipated to grow by 30% annually through 2025, with a significant increase in collaboration with micro- and nano-influencers. These influencers, typically with smaller but more engaged audiences, are proving to generate higher engagement rates compared to macro-influencers.
AI and Automation: The integration of AI-powered tools and automation for content creation and social media management is reshaping the landscape. AI-driven chatbots and personalized content creation will continue to improve customer experiences, enabling brands to deliver real-time, personalized messages to users around the clock.
Social Commerce: Social commerce, the integration of e-commerce with social platforms, will continue to grow significantly. By 2025, over 50% of brands are expected to invest in integrated shopping experiences on platforms like Instagram, TikTok, and Facebook. Social commerce allows users to discover, research, and purchase products without ever leaving their social media feeds.
Content Strategies Shaping Consumer Behavior
Content is at the heart of social media marketing, and understanding the key strategies that influence consumer behavior is essential:
Video Content: Video will remain the dominant form of content, with short-form videos continuing to generate higher engagement than long-form content. Brands should focus on creating quick, impactful videos that capture attention within the first few seconds.
Interactive Content: Interactive content such as polls, quizzes, and augmented reality (AR) filters are expected to increase user interaction by as much as 40%. These engaging experiences not only entertain but also foster deeper connections with brands.
User-Generated Content (UGC): User-generated content will be even more crucial in 2025. Research indicates that 60% of consumers trust UGC over brand-created content, making it a powerful tool for building authenticity and driving engagement.
Key Audiences: The Numbers You Need to Know
Understanding the different social media user demographics is key to crafting targeted marketing campaigns:
Baby Boomers are expected to be the fastest-growing demographic on social media, with an anticipated 30% increase in usage by 2025. This audience is particularly active on Facebook and Pinterest, and marketers should tailor their content to be informative and easy to engage with.
Gen Z (ages 18-24) will represent 27% of all global social media users, spending an average of 4 hours per day on social platforms. This generation is heavily engaged on platforms like TikTok and Instagram.
Millennials (ages 25-40) will account for 35% of global social media users, with a preference for platforms like Instagram, TikTok, and YouTube, where they interact with both brands and influencers.
Generation X (ages 41-56) is growing in social media use, with over 1 billion active users by 2025. They are particularly active on Facebook and LinkedIn, making these platforms important for businesses targeting professionals and older consumers.
Future of Social Media Marketing
Industry experts predict several key shifts in social media marketing as we move further into 2025:
AI and Personalization: AI-powered content will be a game-changer in terms of offering personalized experiences. This will allow brands to serve more relevant ads, content, and product recommendations to users based on their behavior and preferences.
Privacy and Data Regulations: The rise of privacy-first platforms will redefine how brands use data for targeting and personalization. With stricter data regulations expected, businesses must adjust their audience targeting and data collection practices accordingly.
Expansion of Social Commerce: By 2025, 80% of brands are expected to integrate social shopping features into their strategies. As social platforms enhance their e-commerce capabilities, shopping directly from platforms like Instagram, TikTok, and Facebook will become the norm for users and brands alike.
Conclusion
Social media continues to grow in 2025, with 5.24 billion active users and $276.7 billion spent on ads. Platforms like TikTok, YouTube, and Instagram lead, driving trends in video content and social commerce.
The U.S. and China are the top spenders, while other regions are increasing ad investments. As mobile-first and AI-driven strategies evolve, businesses must stay agile to create effective, personalized campaigns.
Jitendra Vaswani is a well-known figure in the SEO and affiliate marketing communities. He is regarded as a legitimate authority due to his deep knowledge and game-changing contributions to the field. He is the founder of Digiexe.com, a digital marketing agency & VenueLabs.com, Full Service PR Marketing Agency. His strategic acquisition of AffiliateBooster.com has further solidified his status as a leader, bringing forth groundbreaking solutions that are revolutionizing affiliate marketing.
