Hey there! Let’s talk about video marketing in 2025 It’s everywhere, and it’s super cool!
Whether you’re watching funny clips on YouTube, learning something new on Instagram, or seeing ads for stuff you might buy, videos are a big deal.
We’re talking about how many people watch videos, why businesses love them, and what’s new this year ready to jump into the video marketing statistics of 2025? Let’s get started!
Videos: The Star of Marketing
Videos are like magic; they grab your attention fast and make you want to watch more. In 2025, businesses are using videos more than ever to talk to people, sell stuff, or have fun.
Imagine this: instead of boring text, you get a quick clip that shows you everything! From shops to big companies, everyone’s jumping on the video train.
So, how big is it? Let’s check out some awesome numbers that show why videos rule!
How Many People Love Videos?
First up, let’s see how many folks are watching videos It’s a lot!
- Video Watchers: Around 92.3% of people online watch videos—that’s over 9 out of 10 internet users (Wyzowl, 2025)! That’s like almost everyone with a phone or computer!
- Weekly Time: People spend about 17 hours a week watching videos online (WebFX). That’s like two full school days of fun clips!
- Daily Doses: On average, we watch 2.5 hours of video a day—plenty of time for cat videos or tutorials (Vidico).
Here’s a simple table to see it:
| What | Number |
| People Watching | 92.3% |
| Hours a Week | 17 hours |
| Hours a Day | 2.5 hours |
So, next time you’re watching a dance video, millions are doing the same—wild, right?
Businesses Are Crazy About Videos
Now, let’s talk about why shops and companies love videos so much:
- Using Videos: 91% of businesses will use videos to talk to people in 2025 (Wyzowl). That’s almost every shop you know!
- Newbies Jumping In: 68% of companies that didn’t use videos before are starting this year (WebFX). They’re catching up fast!
- Happy Results: 96% of people making videos say it helps customers understand their stuff better (Wyzowl).
And here’s the cool part:
- Buying Power: 84% of people say a video made them buy something—like a toy or a snack (Vidico). Videos are like super salespeople!
Why Do Videos Work So Well?
Why are videos such a hit? They’re fun and easy to get!
- Quick Love: 80% of people like short videos under 60 seconds (Wyzowl). Think TikTok vibes!
- Trust Boost: 89% of folks say videos make them trust a company more (WebFX). It’s like meeting a friend who explains everything!
- More Clicks: Videos on websites make people click 88% more than plain text (Vidico).
Here’s a table of why videos rock:
| Why | Number |
| Love Short Videos | 80% |
| Trust Companies | 89% |
| More Clicks | 88% |
It’s like videos are the secret sauce for making friends and selling stuff!
Where Do We Watch Videos?
So, where are all these videos popping up? Let’s see:
- YouTube’s King: 90% of businesses use YouTube for videos—it’s the top spot (Wyzowl). Everyone loves it!
- LinkedIn for Work: 66% of work-focused companies (B2B) use LinkedIn for videos (Vidico). It’s great for serious stuff!
- Facebook Fun: 66% of marketers share videos on Facebook too (WebFX).
Here’s a table of the big platforms:
| Platform | Businesses Using |
| YouTube | 90% |
| 66% (B2B) | |
| 66% | |
| 22% |
YouTube is like the big brother, but LinkedIn is a star for work videos!
Videos for Work (B2B): Video Marketing Statistics
Some companies sell to other companies—not people like us buying snacks. That’s called B2B, and videos are huge there, too!
- B2B Video Love: 70% of B2B buyers watch videos before they buy—like checking out a demo (Vidico).
- More Money: 76% of B2B marketers say videos bring in more cash (WebFX). It pays off!
- Website Wins: 86% of B2B folks say videos bring more people to their sites (Wyzowl).
And here’s a neat one:
- Short and Sweet: 39% of B2B videos are 30-60 seconds—quick and to the point (Vidico).
How do Videos help Sell Stuff?
Videos aren’t just fun—they make shops money!
- More Leads: 90% of marketers say videos bring in new customers (Wyzowl). That’s like fishing with a big net!
- Stay Longer: 83% of people stick around websites longer with videos (WebFX). They don’t run away!
- Big Returns: For every $1 spent on video ads, shops get $8 back (Vidico). That’s a super deal!
Here’s a table of money magic:
| What | Number |
| New Customers | 90% |
| Stay Longer | 83% |
| Money Back | $8 per $1 |
Videos are like a cash machine for businesses!
Phones vs. Computers: Where We Watch?
In 2025, we’re all about our phones—watching videos anywhere!
- Phone Power: 72% of video time is on phones (Wyzowl). We love scrolling on the go!
- Computer Time: 87% of B2B videos are watched on computers—work stuff stays big-screen (WebFX).
- Voice Fun: 20% of phone searches are by talking—like “show me a video” (Vidico).
Here’s a table to see it:
| Device | Video Time |
| Phone | 72% |
| Computer (B2B) | 87% |
| Voice Searches | 20% |
Phones are our video buddies, but computers rule for work!
What Kinds of Videos Work?
Not all videos are the same here’s what’s popular:
- Explainers: 73% of marketers love explainer videos, short clips that teach stuff (Wyzowl).
- Live Action: 66% make videos with real people talking (WebFX). It’s like a friendly chat!
- AI Help: 51% use AI tools to make or edit videos smartly and fast (Vidico).
And here’s a fun one:
- TikTok Try: Only 10% of marketers use TikTok, but 66% of them say it works great (Wyzowl).
How Long Should Videos Be?
How long do we watch? Not too long!
- Best Time: 39% of people say 30-60 seconds is perfect (Wyzowl). Quick and snappy!
- Other Likes: 28% like 1-2 minutes, 18% want under 30 seconds, and 10% go for 2-3 minutes (WebFX).
- Short Wins: 80% of viewers finish short videos—long ones lose them (Vidico).
Here’s a table of video times:
| Length | People Like |
| 30-60 seconds | 39% |
| 1-2 minutes | 28% |
| Under 30 seconds | 18% |
| 2-3 minutes | 10% |
Short and sweet keeps us hooked!
Videos Make Shops Look Good
Videos don’t just sell—they make companies shine!
- Brand Love: 76% of B2B folks say videos make their brand look better (Vidico).
- Trust: 89% of people trust brands more after videos (Wyzowl).
- Shares: 48% of viewers share cool videos with friends (WebFX).
It’s like videos are a friendly handshake from a shop!
Money Spent on Videos
Businesses are spending big on videos—here’s why:
- Big Budgets: 69% of B2B marketers plan to spend more on videos in 2025 (Vidico). It’s worth it!
- Ad Cash: Video ads will hit $276 billion this year (WebFX). That’s a mountain of money!
- Cheap Wins: 38% make videos in-house—saves cash (Wyzowl).
Here’s a money table:
| What | Number |
| More Spending | 69% (B2B) |
| Ad Money | $276 billion |
| In-House Making | 38% |
Videos are a big investment—and they pay off!
Fun Video Statistics & Facts for 2025
Let’s sprinkle in some extra goodies:
- Fast Growth: In 2015, only 50% of companies used videos—now it’s 91% (Wyzowl). Wow!
- Attention Grab: Videos hold attention 3 times longer than text (WebFX).
- Newbies: 68% of marketers not using videos plan to start now (Vidico).
And here’s a wild one:
- Convincing: 84% of people bought something after a video (Wyzowl). That’s power!
AI and Videos: What’s New?
In 2025, AI’s making videos even cooler!
- AI Tools: 51% of marketers use AI to make videos—like fixing colors or adding music (Wyzowl).
- Fast Work: AI cuts video-making time by 30% (Vidico).
- TikTok Twist: 66% of TikTok video users see big wins with short clips (WebFX).
AI is like a helper, making videos quick and fun!
Why Do Videos Matter to You?
So, why should you care? Here’s the deal:
- Learn Easy: Videos teach you stuff like “how to cook dal” (Wyzowl).
- Shop Smart: See a product in action before you buy (WebFX).
- Have Fun: Laugh at silly clips or share with friends (Vidico).
For shops, it’s a way to say “hi” and sell more!
More Statistics to check out:
- eLearning Statistics: Facts, Trends, Demographics
- Visual Content Marketing Statistics for Content Creators
- Semrush Statistics: Latest Facts About a Big SEO Tool
- Exciting Telegram Statistics for Community Owners
- Essential Instagram Statistics Marketers Should Know
Wrapping It Up
Video marketing in 2025is huge 91% of businesses use it, 92.3% of people watch it, and it’s making $276 billion in ads!
From short 30-second clips to work demos on LinkedIn, videos are everywhere, helping us learn, shop, and smile.
They’re growing fast, with 17 hours a week of watch time and 84% of people buying stuff after watching. Even with AI helping out, videos are the star of the show! Which stat surprised you? Tell me below—I’d love to hear!
